Webinar: Bringing Emotion to B2B Content

Posted by John Miller on Tue, Dec 01, 2015 @ 03:27 PM

Here at Scribewise, we're big proponents of making content as accessible as possible for the audience. For B2B marketers, that means we need to have a willingness to step outside of the uptight box of logic in which we typically operate. It means we need to be willing to risk a little and bring some emotion to our marketing.

Studies show that emotion spurs buying - yes, even in the world of B2B.

With that in mind, we're excited to be partnering with SEMRush on Monday, December 14th at 2 p.m. (EST) for the webinar Bringing Emotion to B2B Content.

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Swipe Right: 3 Online Dating Companies Killing It With Content

Posted by Jessica Lawlor on Fri, Nov 13, 2015 @ 08:22 AM

As a single lady in 2015, I’ve had the (insert sarcasm here) great pleasure of immersing myself in the wonderful world of online dating. In my time swiping left and right, trying to find that perfect match, I can’t seem to turn off my marketing brain and have noticed that some of these online dating brands are really doing something right when it comes to content marketing.

So while I evaluate my next date...let’s take a look at some of these dating apps and see how they’re using content and social media to grow their community and help people find l-o-v-e.

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Does Your B2B Brand Need Fast Twitch Content?

Posted by John Miller on Tue, Nov 10, 2015 @ 12:52 PM

One thing we know – the audience craves content. People devour content these days, and they’ll look just about anywhere to find the right information.

In a world with everyone racing through their workday at ridiculous speeds, does your B2B firm need “fast twitch content?” Do you need to create content quickly to meet the audience’s never-ending, voracious appetite for content?

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Content Marketing: Audience Before Strategy

Posted by John Miller on Thu, Oct 22, 2015 @ 09:03 AM

How do you develop your content strategy? Do you begin by considering tactics? We need video! We need an infographic! It can be exciting to think about those tactics and cool they could be, but it’s starting in the middle. It’s the wrong approach, and yet so many companies start there, often because someone influential in the organization has some kind of fascination with one of these tactics.

We need to stop this.

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Three Philly Area-Based Companies Doing Lifestyle Content Marketing Right

Posted by Jessica Lawlor on Fri, Oct 16, 2015 @ 10:18 AM

Whenever we talk about content marketing, we often point to the big guys as great examples of companies doing it right. We talk about the Coke’s of the world, the Disney’s, the Whole Foods. There’s nothing wrong with that; these companies are doing innovative things with their marketing. We should definitely look to them as role models.

But what about some smaller companies, right here in the Philadelphia region, where Scribewise is based? There are several brands in the City of Brotherly Love (and right outside of it) who understand a thing or two about lifestyle content marketing.

Get inspired by these three companies, using content marketing as a strategy to impact the bottom line and fulfill their organization’s missions.

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5 Common Content Marketing Obstacles

Posted by John Miller on Thu, Oct 08, 2015 @ 02:43 PM

If you’re here reading this, you probably agree that content marketing is the smartest way to grow your organization, or you’re at least considering diving into the content marketing game.

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How to Make B2B Content Fun

Posted by John Miller on Tue, Sep 29, 2015 @ 01:46 PM

You know, I’ve been reading the content your B2B firm is putting out there and, frankly, I’m bored. Really, really bored.

Why is that? Why are you so intent on playing it so straight? Why do you think you need to write so seriously all the time? Why do you churn out content that looks like it’s targeted for your 8th grade English teacher?

It’s time to stop writing term papers.

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What the Rise of Ad Blocking Means for Content Marketing

Posted by John Miller on Tue, Sep 22, 2015 @ 10:31 AM

Ad blockers are gaining in popularity. Fast.

You probably saw the news earlier this month that the new Apple iOS will automatically block ads in Safari, which will make ad blocking even more prevalent. Ad blocking software has been gaining popularity over the last few years as people try to escape what Matt Ingram has described as “a hellish landscape of crap and gimmicks.” A recent study from Adobe and Pagefair showed the use of ad blocking software has increased 41 percent since last year, and has cost publishers $22 billion in lost revenue. 

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5 Ways to Keep Your Content Marketing Fresh

Posted by Jessica Lawlor on Mon, Sep 21, 2015 @ 09:38 AM

When you’re producing content for a product, brand, client or company day in and day out, it’s easy to get a little burnt out or uninspired. After all, we’re busy professionals with mile-long to-do lists, doing our best to keep our heads above water. It’s easy to get a little off track from time to time.

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This is Why We Blog

Posted by John Miller on Thu, Sep 17, 2015 @ 11:14 AM

So, here’s the thing: At some point, we’re going to have to trust each other.

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The B2B Buying Cycle Just Got Longer

Posted by John Miller on Tue, Sep 01, 2015 @ 07:32 AM

Sometimes, the rationale for content marketing is SEO. Sometimes it’s because “everyone is talking about it and we need to do it too” (pro tip: this is a bad reason). But really it’s about delivering information to the customer across the new buyer’s journey, building trust with that prospective customer and ultimately creating preference.  It’s an acknowledgment that the buyer is now in control of the relationship.

And that Buyer’s Journey just got longer.

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7 Writing Resources We Can't Live Without

Posted by Kaitlin Loyal on Wed, Aug 26, 2015 @ 11:45 AM

Here at Scribewise we talk a lot about content strategy, how to run a newsroom, how to develop ideas, how to plan editorial calendars and the like…but I want to go back to a super simple yet incredibly important topic: writing. The best idea in the world and the most comprehensive content strategy means nothing if you don’t have strong writers.

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