I’ve never been in a severe tornado. Yet, the Weather Channel and movies like Twister have certainly shaped my perception. But, until you have seen the devastating power of a tornado firsthand, it’s been difficult to appreciate its impact – at least until now. Today’s high-tech environment is even more advanced than many consumers realize. In fact, the intersection of technology, science, and marketing has given rise to larger than life virtual environments – so much so that the average user believes, even for a moment, that it’s real. And when brands take advantage of virtual reality, consumers respond.
Products like the Oculus Rift Virtual Reality Headset and Sony’s Project Morpheus are really pushing the limits of virtual reality with Total Recall-like realism that many consumers fantasize about. But, with great technology comes great responsibility. For marketers it means understanding the nuances that make virtual experiences so impactful for consumers.