Believe it or not, we’re in the homestretch of 2014 and the new year is just around the corner.
2014 proved to be a productive year for content marketing. According to a recent Forbes article about the rising popularity of the field, “Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and consumers.”
That’s certainly what we preach here at Scribewise and we’re happy to see that more and more companies are getting on board and taking content marketing seriously as a means to impact the bottom line.
As we look toward the new year, here are four predictions for content marketing in 2015: