Here at Scribewise we talk a lot about content strategy, how to run a newsroom, how to develop ideas, how to plan editorial calendars and the like…but I want to go back to a super simple yet incredibly important topic: writing. The best idea in the world and the most comprehensive content strategy means nothing if you don’t have strong writers.Read More
A couple things about clickbait headlines:Read More
Keeping up with the day to day duties of working in content marketing can be challenging. Add to that, needing to know all the details of the latest and greatest social media platforms and content distribution outlets and things can get downright overwhelming.
Over the past year or so, two new-ish outlets have emerged and taken the marketing world by storm. Know which outlets I’m talking about?
Periscope and Snapchat.Read More
Twice in the last couple weeks, I’ve received a call from an organization that had built an internal content team, launched its content initiative and then… nothing. They were frustrated. Nothing was moving forward. The writers were struggling to deliver what they wanted and the marketing managers were struggling to provide proper direction. And they definitely had buyer’s remorse over the folks they had hired.Read More
Tell me if this describes your situation: You’ve hired a couple writers, you’ve turned them loose on the SMEs in your organization with the mission of creating content, and the honchos at the top have bought in. You are set up to have a huge positive impact.
But even though you thought everything was in place, nothing is happening. Or at least, not much is happening. Certainly not enough.
The problem is too much friction.Read More
Instagram is the fastest growing social network right now, according to the Pew Research Internet Project. There are currently 300 million IGers posting pictures of more than just their perfectly framed lunch, and nearly half of the app’s users scroll through their feed of filtered photographs every day.Read More
Here at Scribewise, we’ve already covered extensively why content marketing is important, the types of people you need on your content marketing dream team, the best way to distribute and promote content and dozens of other useful tips and tricks to improve and enhance your content marketing program.
But we’ve been keeping one little secret from you...until now, that is. Want to know the secret to taking your content marketing efforts to the next level?
It’s building a community around your content.
Time to get back to the basics. You and your content team are likely spending a lot of time planning your B2B editorial content calendar, keeping up with the latest new in your industry, and of course creating new content for your website like blogs, whitepapers and infographics.Read More
You know what reporters never do anymore? Pick up the phone when they can see it’s a PR person calling. Caller ID has just about ruined your chance of having a spontaneous conversation with that Widget Beat Reporter at the Journal. And, obviously, leaving a voicemail is laughably old school.
So… if you’re a media relations pro you pretty much have to be able to break through via the written word. Most communication with reporters is conducted today through email or Twitter – at least until you’ve built up a relationship and the reporter will actually take your call. That puts a lot of pressure on those email you’re s ending to reporters – if your emails are lame, they’ll get deleted, you won’t ever have success, and eventually, you’ll get deleted too (from your job). To avoid this fate, there are some things you need to know.
Traffic. It’s such an easy metric to focus on. You check your analytics, the numbers are going up, and you show your boss. She is pleased. You both consider this success, and more importantly the head honchos also consider it a success. As long as traffic is climbing, you’re in a good spot.
But how do you keep traffic climbing once it’s reached a certain point? Suddenly, you’re feeding a click addiction – you’ll do anything to get a fix. You find yourself straying from the original intent of your content strategy in a rabid desire to get more people to your site. You start posting things that don’t fit. The audience becomes confused.
Uh-oh. You’ve broken the audience’s trust.Read More
Often, the most challenging parts of content marketing is getting started. Sitting down to actually write an article, blog post, or whatever can sometimes feel daunting, and many people aren’t always sure where to begin. The fear of getting started actually can hold people back from ever truly allowing their content marketing program to take off.
Don’t let this happen to you!
I have a secret to share that’s going to help you nip this fear in the bud forever.Read More