You hear this argument all the time in digital marketing circles: How long should articles be? It’s a natural question as you launch a content marketing initiative, or as you seek to improve what you’ve already got going – we all want to get the most bang for our buck when it comes to the hard work of creating content, so we want to create what’s going to work.
The focus of content marketing has shifted over the last few years. A couple years ago, everyone wanted a lot of quantity – more more more! That’s what the audience wanted, and it’s what search engines rewarded. Now, it’s all about quality – creating something so awesome that people can’t help but devour it and share it on social networks.Read More
Forget about your to-do list...instead, create a “to-try” list.
When it comes to content marketing, there’s so much out there you’ve probably tried...but there’s also many initiatives and ideas that you’ve likely pushed to the backburner for later.
As many businesses tend to slow down in the summer months, take advantage of these “quieter” next few weeks to add the following items to your content marketing to-try list.Read More
Marketing has changed. And it’s still changing. Keeping up requires that you have a good team in place that’s committed to staying up to speed on the newest trends, and working to stay ahead of those trends. They need to be able to think expansively, and be willing to embrace and try new concepts.
That truth leads to a question: How important is experience?Read More
The stats are clear – content marketing without strategy has been proven to fail. The Content Marketing Institute’s research has shown time and again that organizations that don’t have a documented content marketing strategy are less likely to succeed than those who do.
Clearly, you must have a plan before you dive in to blogging, or creating videos, or whatever. You need to understand what your audience wants, you need to know your goals, and you need to know who’s going to do the work.
And then the work needs to get done.
You need to execute.Read More
Every week, I see the same blog posts and articles you see that promise to help hack the content creation process. I receive the same emails you receive from some marketing technology company that is pushing a platform that makes the content creation process easy by streamlining my workflows. I see the latest “formula” for the perfect blog post.
They’re all lies.Read More
Companies spend a ton of their marketing budget on content marketing, and for good reason: It works! Unfortunately, a lot of companies aren’t seeing the connection between content marketing and email marketing, and that’s a shame. There’s a huge opportunity here for one hand to wash the other and ultimately both benefit from the effort.Read More
While content marketing has been a trendy buzzword for more than half a decade, there are still plenty of organizations who just can’t quite wrap their brains around the idea of giving away useful information in order to build a relationship with their customers. The struggle is understandable. How can you sell stuff if you aren’t, ya know, selling?Read More
Halfway through 2016, savvy content marketers understand that video is an extremely important part of a content marketing strategy that drives results. However, it’s no longer enough to simply create compelling static video content for your brand or business; now, consumers and even B2B buyers demand more.Read More
If your organization uses content marketing or you’re considering it, you likely understand that offering high quality audience-focused content is a way to build trust with your audience. And you know that, in this day and age, trust always comes before the sale.
But it isn’t simply about convincing prospects to trust you.
It’s about you trusting those customers.Read More
As a marketer, you’re fighting to win the attention of your customers. And that is a difficult fight. There is so much competing for the customer’s attention that you have almost no shot. I mean, really, to get them to actually pay attention to what you’re saying is a Herculean task.
So even though your customers might be clicking on your latest listicle, are they reading it to the end? Are they abandoning that post as soon as they realize it’s just like 100 other articles they’ve read?
In today’s world, attention is our most precious resource.Read More
Content marketing is in RJMetrics’ DNA.
This inherent predisposition to develop high-quality content as part of a marketing strategy started at the top of the organization and has resulted in a strong commitment to content throughout the organization. It’s led to some big content wins—and it’s all driven by a focus on high quality content.Read More