Marketing Week in Review: As Always, With Google It's Complicated

Posted by Kaitlin Loyal on Fri, Oct 21, 2016 @ 10:25 AM

The Marketing Week in Review is our roundup of the most interesting and relevant news you need to know about in content, public relations and marketing. We've sifted through articles and articles from the past seven days so you don't have to. Read on...

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Truths About Content Marketing and the Trough of Disillusionment

Posted by Kaitlin Loyal on Thu, Oct 20, 2016 @ 10:47 AM

Frustrated with your company's content marketing efforts? It seems you're not alone.

At Content Marketing World 2015, Joe Pulizzi announced that content marketing was sliding into the trough of disillusionment on Gartner’s Hype Cycle, and this summer, Gartner confirmed that the industry is saddled firmly in the trough.

The Hype Cycle was created to help people understand whether or not they should invest in new technologies.

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4 Ways Content Marketing Can Support Sales Enablement

Posted by Bill Conn on Tue, Oct 18, 2016 @ 09:00 AM

Content has not only disrupted marketing, it has forever changed the way we sell, too.

B2B companies are in a constant battle for relevancy with customers and prospects. Content is the one thing that, if done well, can help you win them over; if done badly or not at all (gasp!), it will send your prospects straight into your competitor’s outstretched arms.

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How to Double Check An Agency That Claims It’s "Getting Into Content"

Posted by John Miller on Mon, Oct 17, 2016 @ 08:55 AM

We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked.


It took one paragraph of one blog post to determine that, no, this was not an agency committed to producing great content – but it might be an agency looking to squeeze more dollars out its clients by claiming to provide a new service.

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Marketing Week in Review: People like to talk to people—not logos

Posted by Kaitlin Loyal on Fri, Oct 14, 2016 @ 10:01 AM

It's the end of the week, which means it's time for the Marketing Week in Review, Scribewise's take on important marketing, content and PR articles from the past seven days. This week we're talking about subject matter experts, sponsored content and the importance of your brand's image. Dig in.

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Why B2B Brands Should Connect with Customers on Instagram

Posted by Kaitlin Loyal on Thu, Oct 13, 2016 @ 09:00 AM

Instagram is still a quickly growing social network. The app’s 500 million monthly users are posting pictures of more than just their perfectly framed lunches, and 76 percent of its users scroll through their feeds of filtered photographs every day. 

Instagram provides opportunity for B2C brands, sure. But it also provides a huge opportunity for B2B businesses to show what they’re up to and who they are.

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Email Marketing Is Still the King

Posted by Bill Conn on Tue, Oct 11, 2016 @ 09:26 AM

Here’s a scary stat that I included in a story the other day: Nearly half of all people under 35 consider Facebook and Twitter to be their most important source for news.  

Come on, people, Facebook and Twitter for news? My friend’s mom just shared her condolences on Facebook over Brad Pitt’s untimely death after the breakup with Angelina (never happened, of course). You have to vet what you’re reading before you share it – or at least check it on Snopes first.

But what this trend does point to is something that every marketer should take note of.

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Dear CMO: Are You Buying An Agency’s Time, Or Its Expertise?

Posted by John Miller on Mon, Oct 10, 2016 @ 08:21 AM

When CMOs sit down to discuss a contract with an agency they’d like to hire, they’re frequently focused on their billable rate and how many hours the agency will work for them.

But why? Who gives a crap?

I’m pretty sure that what you really want is an agency that will do great work. And yet, this standard conversation isn’t focused on their talent and expertise; it’s focused on how much time they’re expected to spend on your behalf.

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Marketing Week in Review: You’ve Got Questions…We’ve Got Answers

Posted by Kaitlin Loyal on Fri, Oct 07, 2016 @ 11:00 AM

Welcome to the Marketing Week in Review, our roundup of the best marketing, PR and content articles of the last week. This week we’re answering questions like, “Do commas still matter?” and “How do you define native advertising?” Read on for the answers.

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Agencies: Please Stop Using These Marketing Buzzwords on Your Websites

Posted by Kaitlin Loyal on Thu, Oct 06, 2016 @ 09:58 AM

If you keep up with new developments in marketing you likely read lots of blogs and check out how other marketing agencies talk about their services. Like any industry, those who work in marketing have a common language—an evolving vocabulary of impactful words to describe how we can help our clients connect with their customers and grow their businesses.

But some of these words become so overused they completely lose their meaning—they become buzzwords. Really annoying buzzwords.

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What We Can Learn from Mr. Robot: Know Your Audience

Posted by Bill Conn on Tue, Oct 04, 2016 @ 09:05 AM

I love USA’s Mr. Robot. If you haven’t seen it (no spoilers, I promise), the story is about a bunch of hackers who use technology to disrupt the status quo. Society as a whole is thrown for a loop and forced to rethink everything they once knew.

Hey marketers – does that sound familiar? Our comfy little marketing world has been hacked. We’ve over-engineered the marketing technology stack. Most of us are are so busy scrambling to figure out all the new tools that we forget the most important thing.

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Try This Instead: Content First Digital Marketing

Posted by John Miller on Mon, Oct 03, 2016 @ 09:23 AM

When you’re in charge of marketing these days, there are a lot of different directions you can go.

Is your company in need of some video on your website? Are you thinking of hiring someone to help build up your brand on Instagram? Are radio ad execs constantly calling you about advertising on their air?

Wait. Stop. 

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