5 Ancient Public Relations Secrets

Posted by Bryan Evans on Fri, May 22, 2015 @ 01:20 PM

Public relations is a relatively new discipline, right? In some ways, yes... but there are lessons to be learned from long, long ago, too. 

From the rise and fall of ancient Egypt to the demise of the Roman Empire, history has provided us with essential keys to building effective public relations campaigns -- even in today's digital world. 

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Here's What We Told Vice Magazine About Content Marketing

Posted by John Miller on Tue, May 19, 2015 @ 04:34 PM

Normally, Vice Magazine isn't your go-to source for B2B information and thought leadership. But every now and then they'll weigh in on a B2B topic with their usual edgy take.

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Here’s Why Headlines Matter

Posted by Nicole Jenet on Mon, May 18, 2015 @ 09:05 AM

What's in a name? That which we call a rose by any other name would smell as sweet. When Juliet uttered these words to her star-crossed lover Romeo, she’s arguing that it really doesn’t matter that his name is Montague, she’d still be in love with him anyway.

Maybe the name of some things really don’t matter, but when it comes to what you name your blog posts, it does.

The name of your content, its headline, is one of the most important elements of your content. In fact, I would argue that it is the most important part of your content.

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Bad Content Marketing Advice: “Be Compelling”

Posted by John Miller on Thu, May 14, 2015 @ 11:38 AM

This is the first in a series of posts (will there be a second? We’ll see how it goes!) examining some common pieces of content marketing advice. As you can tell by the headline, this advice is a nugget of wisdom that we find somewhat foolhardy, misguided, or just plain old wrong.

So, for instance, I recently saw a post that suggested that content marketers “be compelling.”

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Tune Out the Noise: Focus on Good Content

Posted by Kaitlin Loyal on Wed, May 13, 2015 @ 04:13 PM

Well, this is awkward.

Everyone has been preaching about content marketing for a while now, and how brands need to make this change in order to reach customers at multiple points during the buyer’s journey. And now a lot of brands have content marketing fever.

They know they need it. They hire someone to write all about their brand, or the marketing team reorganizes and starts writing. And many of them do this without much of a plan purely because they are told to do it, or heard about its merits somewhere. This has created an inordinate amount of noise in the marketplace. 

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Content Strategy vs. Content Marketing: How to get buy-in from decision makers

Posted by Michael Riley on Fri, May 08, 2015 @ 12:40 PM

Many people mistakenly use the phrases Content Strategy and Content Marketing interchangeably. These two areas of business are actually separate, and require different skills and practices. It's crucial to understand the differences between the two, and how when combined together they will each drive business growth. 

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How to Beat Writer’s Block: Tips for Content Marketers

Posted by Nicole Jenet on Mon, May 04, 2015 @ 01:43 PM

As a content marketer, one of your main roles is to (duh) produce content. But that’s simplifying it. You know it’s more thanjust producing content – it needs to be the total package: compelling, interesting, informative, conversational, and more. It has to be a pony with many, many tricks.

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Bringing Emotion to B2B Content Marketing

Posted by John Miller on Wed, Apr 29, 2015 @ 10:46 AM

More than anything, B2B marketers want to be taken seriously. They want to appear smart in front of their audiences – whether that’s clients or peers. That tends to lead to an overuse of jargon as we strive to prove our insiderness. Plus we assume B2B buying decisions are based upon logic rather than emotion (ahem, they’re not). 

It tends to make B2B marketing really boring. 

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The Importance of Asking “Why?” in Content Marketing

Posted by Kaitlin Loyal on Fri, Apr 24, 2015 @ 12:41 PM

How do you create great content that will attract an audience and build trust? For starters, you should feel comfortable writing and do it often. But the key to writing compelling content is asking the right questions.

Whether you’re working with a group of internal stakeholders or an external client to develop content, it’s crucial to ask “Why?” early and often.

This applies first to your content marketing strategy session. Sure, you’ve heard about content marketing and how critical it is to proving value, but if you haven’t considered the “Why?” for your business, stop what you’re doing and go back to the beginning. Do not pass “Go;” do not collect $200.

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Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)

Posted by Jessica Lawlor on Fri, Apr 17, 2015 @ 11:27 AM

Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales.

Today, let’s take a peek inside my inbox and see what content marketing takeaways and tips we can glean from recent email blasts from popular brands. 

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Content Marketing Mindset: Think Outside the Campaign

Posted by John Miller on Tue, Apr 14, 2015 @ 08:23 AM

As a marketer, you’ve been trained to package efforts as campaigns. For decades, marketing has put together programs that have a beginning, a middle and an end. But the buyer’s journey and the nature of marketing have changed, and now only fools willingly end the conversation with the audience.

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Have We Finally Figured Out A Way To Measure Content Marketing?

Posted by Kaitlin Loyal on Fri, Apr 10, 2015 @ 12:30 PM

If you’re new to content marketing, figuring out how to determine what’s working and what isn’t can feel overwhelming, to say the least.

Our marketing efforts are shifting toward content marketing because we understand that the buyer’s journey has completely changed in the past several years. But now we’re trying to figure out how to plan our efforts and measure them effectively. Partly because any good marketer wants to see how her campaigns are performing.

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