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3 Key Findings from the Content Marketing Institute’s B2B Research

3 key findings from the Content Marketing Institutes B2B Report

One year ago, the content marketing industry looked just a little different. While brands were creating content, it seemed that it was really only the big brands, or those who had focused on content marketing a few years back, that executed based on any sort of strategy and were making the splash. Other companies trying to grapple with this “new” concept (really, just a new term) were approaching content on an ad-hoc basis throwing things out there just to see what would stick.

How Banks Can Use Content To Attract Millennials

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Millennials are funny when it comes to money. If you follow the dollar trail long enough, you’ll eventually end up at a bank. Yet, banking institutions have struggled with building brand loyalty among this target group. A whopping 60 percent of millennials like to change the products and services they buy each month in order to claim different cash rebates - there just isn't much brand loyalty. So when another bank offers a compelling financial reward for switching over, it leaves banks scrambling to manage all the potential flight risks.

But here's the thing: Finance is confusing.

Choosing Sides: Content Marketing Quality vs. Quantity

Quality Versus Quantity Is A Balancing Act

Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality and quantity from working together on a regular basis. 

What is Content Marketing? 7 Definitions

what is content marketing? 7 definitions

Content marketing continues to be red hot, and the reason is simple – it works.

However, there’s a problem with it. The problem is a lot of people mean a lot of different things when they use the term content marketing. The result is that the term is overly broad, and that leads to discussion in which we’re all using the same words but those words have different meanings. And that causes problems.

We need to apply some rigor to defining content marketing. Otherwise, everything can be considered content marketing – everyone who ever put together an ad campaign will surely tell you that it is made up of “content.” And if everything is content marketing, then nothing is.

The 5 Professionals You Need On Your Content Marketing Dream Team

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I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized that while yes, PR pros are a good fit for content marketing (and yes, I’m totally a little bit biased), I also realized that a true content marketing dream team is comprised of several different types of communications/media professionals.

Top Five Public Relations Takeaways of 2014 (So Far)

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As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught our attention this year.

From the sound of your voice to the burger of your choice, here are the top five PR takeaways that should be considered when planning for 2015:


Content Marketing & Journalism: Not As Different As They're Telling You

Blurred Lines Between Content Marketing and Journalism

Our friends at Contently don't like the term "brand journalism" - they think it's the marketing equivalent of a plastic glass - an oxymoron. They say brand journalism simply doesn't exist. And I get their point, but I disagree.

Brands Need To Treat Customers Like Partners (And Content Can Help)

Brands Need To Treat Customers Like Partners (And Content Can Help)

Once upon a time in the history of marketing, brands said something to the marketplace, and the people responded by taking action.

It was a simple equation: Message X Distribution = Action.

Today, that equation is laughably inadequate.

Today, the relationship between a brand and its audience is not nearly as transactional as it once was; today that relationship is a partnership – or at least it should be.

Social Media Hype Alert: Ello Isn't All That

Ello Isn't All That

There’s a good chance that within the past two weeks, you’ve heard something about the “new” social network coined as the “anti-Facebook.” This new network, which actually launched in March, promises to be an ad-free zone with an emphasis on protecting the privacy of users by not individual tracking data and user behavior, and promising to never sell that data.

Lessons from the Worst Blogging Strategy Ever (or) the John Hughes Guide to Blogging

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Let’s indulge our inner curmudgeon today and look at a case study of how to get content completely wrong. (And then, I promise, we’ll talk about what to do instead.) Back when I was a freelancer, I used to check out job boards for various blogging gigs. One day, I ran across one that was so ridiculous I didn’t know whether to laugh or scream.

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