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How to Reach a Million People Through Content Marketing

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Come here. I want to tell you something. Just you.

New Twitter Tool Can Help Your Brand Own the Moment

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Every brand has a social media moment. But most marketers are inundated with hundreds of brand moments. That’s why real-time marketing strategies continue to be at the forefront of digital branding. Marketing in the moment fuels high-impact viral campaigns from Ellen DeGeneres' epic Oscars Twitter selfie to Lenovo’s planned viral videos. Now, the crème-de-la-crème of real-marketing channels has launched a new tool to help brands “own the moment.”

Audience-Focused Content: How Microbreweries Connect With Beer Fans

Audience-Centric Content: How Microbreweries Are Changing the Beer Industry

A couple of weeks ago, my fiancé and I were on a quest. Our mission? To find the latest Game of Thrones-inspired beer, released by Ommegang Brewery twice a year. And we weren’t only looking for one bottle. We wanted three different bottles that represented each of the three dragons from the show. Two stores, 30 dollars, and forty minutes later, we found success—and it was all worth it. 

Marketing Technology Is Not Enough

marketing technology is not enough

The explosion of marketing technology has created amazing possibilities for all of us. We can reach prospective customers like never before; we’re much closer to fulfilling the promise of the Internet. But there’s a problem with all this tech. As cool as it is, as powerful as it is, we need to remember that people are the creators and people are the consumers.

Meet SlideShare: The Social Platform You're Probably Not Using

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"I don’t know anything about SlideShare!  It sounds neat and simple."

That was the number one response I received after a presentation on how companies can stay more social in today’s changing online space. This came as quite a surprise considering the usual hype surrounding the other outlets I spoke about – Twitter, LinkedIn, YouTube, blogs and Facebook. 

Audience – great catch! SlideShare really is neat and simple.

Are You Marketing Like It's 1999?

customer lifecycle

Forget the funnel. Take that outmoded sales model and hide it in the back of the drawer. These days, marketing to consumers is a fundamentally different process. A recent webinar, Marketing Performance Accountability – evolving from campaign to customer-centric perspectives, sheds light on a new paradigm that forward thinking marketers are adopting.

You’re Probably Failing At Turning Employees Into Brand Ambassadors

brand ambassadors

You have an ironclad brand marketing strategy and your budget is flexible enough to create a real impact in a relatively short amount of time. Your senior partners are psyched and excited to witness the rise of a prolific brand. Things are looking great. But then the walls begin tumbling down internally – and you spend the rest of your time trying to pick up the broken pieces.  Why? Because your employees were never engaged – they could care less about your brand.

Trying to Be a Content Brand? Then Get Your Act Together

Trying to Be a Content Brand? Then Get Your Act Together

There’s no doubt in my mind that if marketers were on Whisper, there’d be hundreds of “My content marketing strategy is a total and utter failure and I don’t know why” posts circulating around the anonymous app. 

How To Be A Better Interviewer To Fuel Your Content Marketing

How To Be A Better Interviewer To Your Fuel Content Marketing

The best conversationalists don’t tell you what they know; they ask questions. They get people talking, and the resultant conversation is typically more lively and more inclusive of different opinions; in other words, they’re more interesting. This is what journalists do – they ask questions. The answers to these questions get woven into a compelling story. Doing this is not as easy as it sounds; there’s a way to ask questions that elicit great responses.

Customer Engagement Secrets to Marketing Success

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It’s not the devil that’s in the details, it’s human interaction. Would you rather receive email from do-not-reply@widget.com or lisa@widget.com? Sure, marketing automation allows your communication to be scalable, but it carries a pretty big price. Impersonal interactions with potential and current customers go only so far and can actually backfire. You might find yourself bleeding customers rather than growing your list.

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