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The Nerds-Eye View on Blog Comments: Why They’re Awesome and Also Completely Unimportant

Dog begging

The boyfriend and I had a geeky disagreement last night. (To answer the question you will certainly be asking yourself in a moment, yes, we totally talk shop after work, like two big nerdy nerds.)

He was telling me about this article from, that talks about why a blog post should be considered a failure if it doesn’t have any comments. Social shares, posits the author, do not count as success because most people share articles without reading them.

The High Dive: Making a Splash with Storytelling


I get an unsettled feeling inside when I think about diving – particularly going headfirst into any body of water. It’s just not my thing. But when I visited a theme park recently with my daughter, a daring high-diver made an indelible impression on me. It dawned on me that most content efforts seem to go one of three ways – they either 1) fall flat, 2) take a nose dive, or 3) make a great splash. The splash happens when great writing meets compelling storytelling – a skill that requires a careful balance between telling the story and promoting the brand.

Yes, There Is a Difference Between Content Marketing and Blogging

Yes, There is a difference between content marketing and blogging

So, you’re new to the whole content marketing thing. That’s okay. We just so happen to exist for the sole purpose of helping you figure it out. Yay!

The Content Marketing Selfie: Narcissistic Content Sure To Fail

content marketing selfie

We are living in the midst of an epidemic of selfies. Mostly it’s just innocent fun – no big deal to snap a photo of yourself and post it to social media. Of course, some people seem to be addicted to selfies.

But this isn’t about them. It’s about B2B content marketing, and the disturbing similarity to sefies.

Content Marketing: This is How Long it Takes to Write a Great Blog Post

This is How Long it Takes to Write a Great Blog Post

How much time should blogging take?

Excellent question. It’s one we discuss a lot here at Scribewise (because, hey, that’s one of the Big Major Things we do).

If you’re in content marketing, you’ve probably got someone on the inside scribbling, er, typing away for you, or you’re paying someone on the outside to do it. You’ve asked this question, right?

Sonia Simone, a writer at one of my favorite, favorite websites, Copyblogger, just wrote about this question. Now I’ll admit, I’m a bit of a Copyblogger fangirl. It’s one of the few blogs I’ve been reading religiously for years.

So I was curious: What does it take to write a consistently great blog? 

Matrix of Mobile Content: Branding with an Alternate Reality


Remember in The Matrix when Morpheus says to Neo: “Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?” Today, consumers live in a modern day matrix. Our minds are plugged into our mobile devices and our alternate realities are shaped by the content we choose to believe.

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Are You Ready to Say "I Do" to Content Marketing?

Are you ready to say "i do" to content marketing?

Content marketing isn’t just some random strategy you can wine and dine and then stop calling after a week  end after publishing a few blog posts. It’s something that requires a little more TLC, love, and time—which is why content marketing is like committing to a long-term relationship.

Curiosity: The Killer Ingredient For Epic Content Creation

curiosity killer ingredient for epic content creation

In business, it’s important to know the answers. All the answers. Fake it ‘til you make it, we say. This is especially true for consultants – whether lawyers, accountants or marketing experts, clients expect you to know the answers; to a large extent, they’re buying confidence… confidence that you will steer them in the right direction. 

On the other hand, if you think you know it all, or act like you know it all, you can’t be a good brand journalist. Journalists must ask Why? A lot. The best stories are the ones that examine why, and so the best storytellers are the ones that can dig deep into their subject, peeling back the layers to understand the motivations of both the organization and its audience. At the risk of being overly dramatic, they’re seekers, searching for some version of the truth. This is the heart of journalism, whether you’re on the City Hall beat, or creating content for a company with a cloud storage platform.

Is Your Content Thrilling? [from Content Marketing Insider]

Is Your Content Thrilling. MediaPost logo

There's a lot of content out there. What makes something break through? The bar is being raised for quality - more and more, we need to create thrilling content. It isn't easy to do, but I'm quite sure that it's the future. 

When Content Marketing Doesn’t Work (And What You Can Do to Fix It)

When Content Marketing Doesn’t Work (And What You Can Do to Fix It)

You’ve heard time and time again that “Content is King.” And since it seems everyone’s engaged in content marketing and singing its praises, you’ve probably been convinced to give it a whirl yourself.

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