Marketing Week in Review: Google Says, “Goodbye, Pop-up Ads!”

Posted by Kaitlin Loyal on Fri, Aug 26, 2016 @ 11:00 AM

Welcome to the Marketing Week in Review, where we pull together the most interesting and newsworthy articles from the world of content, PR and marketing over the last week.

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5 Content Marketing Pain Points (and How to Fix Them)

Posted by John Miller on Tue, Aug 23, 2016 @ 08:44 AM

Do you know when the best content marketing campaigns end? 

Never.

In fact, they’re not even campaigns. They’re continuing efforts that inform and engage an audience. Great, audience-focused content will attract an audience that you can then market your product or services to – so why would you ever stop? In a perfect world, you wouldn’t. But the world is not perfect, and creating high quality content at a healthy cadence isn’t necessarily easy.

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Friday Afternoon Timewaster: "What Would You Say You Do Here?"

Posted by Kaitlin Loyal on Fri, Aug 19, 2016 @ 11:30 AM

Welcome to Friday and another edition of our Afternoon Timewaster, the best place to find the top content, marketing and PR articles from the last week or so. We've done the work already so you don't have to. 

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Your Content Marketing Social Media Distribution Checklist

Posted by Jessica Lawlor on Tue, Aug 16, 2016 @ 08:00 AM

Congratulations! You feel like you’ve finally got a handle on this whole content marketing thing.

Now that you’re churning out awesome content, you need to make sure your target audiences are actually seeing and consuming the pieces you’ve created for them. 

Use this handy social media distribution checklist to figure out what to do on which platform, when to share and how often to post.

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Friday Afternoon Timewaster: Is Google Analytics Ruining Marketing?

Posted by Kaitlin Loyal on Fri, Aug 12, 2016 @ 11:30 AM

The Friday Afternoon Timewaster is our compilation of some of the best articles on PR, content and marketing from the past week or so. How do we know they’re the best? We do a lot of reading. 

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How to Turn Your Employees into LinkedIn Content Superstars

Posted by Bill Conn on Thu, Aug 11, 2016 @ 08:00 AM

A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.”

So many organizations are putting time and effort into creating content that will engage their customers (if you’re not, call us and maybe we can help!). And it’s not just the standard marketing fluff. It’s real, helpful information based on the pain points they know their customers are struggling with. But, like the proverbial tree falling in the woods, if no one reads it, does it make a difference?

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How to Be a Good Content Marketing Client

Posted by John Miller on Tue, Aug 09, 2016 @ 10:41 AM

When it comes time to hire a content marketing agency, you’re looking for someone who will help you succeed. Ideally, you find an agency that’s as invested in your success as you are – an agency that cares about more than how much you’re paying it.

However, whether or not you succeed isn’t just about the agency you choose. It’s also about how well you work with the agency. It needs to be a partnership. And, yes, everybody says that, but the cliché is true.

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Friday Afternoon Timewaster: You'll Never Believe This One Weird Trick

Posted by Kaitlin Loyal on Fri, Aug 05, 2016 @ 11:30 AM

Welcome to another edition of the Friday Afternoon Timewaster, where we pull together the week's most interesting and relevant news that marketing and PR professionals shouldn’t miss.

Read these articles this afternoon instead of gazing out the window wishing you weren’t sitting at your desk. At the very least, you'll look like you're working, and you might even learn something you can use.

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Building Your Content Team: Internal Hires vs. External Resources

Posted by John Miller on Tue, Aug 02, 2016 @ 12:03 PM

When you’re putting together your content marketing team, the question invariably comes up – should you hire internal team members, or outsource the whole thing? And if you outsource, should you hire an agency, or hire freelancers?

Truth: There is no one right answer. Every organization is different, and different people’s different workstyles also impact what will work best for you – because even though some companies think people are interchangeable, they really aren’t.

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Friday Afternoon Timewaster: Our Favorite Articles This Week

Posted by Kaitlin Loyal on Fri, Jul 29, 2016 @ 12:03 PM

Welcome to the very first edition of the Scribewise Friday Afternoon Timewaster! We're starting this weekly roundup because there’s so much information out there, especially about marketing and content, that it can be difficult to figure out what’s worth reading and what isn’t. Every Friday Afternoon Timewaster we’ll share a few articles we feel are “can’t miss” if you’re a marketing or PR professional.

So, rather than sifting through annoying political posts on Facebook this afternoon, dig into these articles.

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Content Marketing: How Long Should Articles Be?

Posted by John Miller on Tue, Jul 26, 2016 @ 07:30 AM

You hear this argument all the time in digital marketing circles: How long should articles be? It’s a natural question as you launch a content marketing initiative, or as you seek to improve what you’ve already got going – we all want to get the most bang for our buck when it comes to the hard work of creating content, so we want to create what’s going to work.

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The Great Secret for Creating High Quality Content

Posted by John Miller on Tue, Jul 19, 2016 @ 08:16 AM

The focus of content marketing has shifted over the last few years. A couple years ago, everyone wanted a lot of quantity – more more more! That’s what the audience wanted, and it’s what search engines rewarded. Now, it’s all about quality – creating something so awesome that people can’t help but devour it and share it on social networks.

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