Does Your Content Marketing Lack Velocity?

Posted by John Miller on Thu, Feb 26, 2015 @ 03:08 PM

Here’s today’s Quiz Question: Does your marketing team move fast enough? More specifically, can your marketing team create and distribute content at a pace that helps to drive business?

For a lot of organizations, the answer is “no.” Or maybe it’s “sometimes.” And that timing gap can be a significant problem when you’re trying to engage an audience that’s extremely busy and has approximately one zillion other options for consuming content. The pace of business has increased by leaps and bounds in recent years; is your content keeping up?

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How To Write Enticing Sales Copy To Support Your Content Marketing Efforts

Posted by Jessica Lawlor on Mon, Feb 23, 2015 @ 07:04 AM

We talk about content marketing strategy and tactics here all the time on the Scribewise Blog, but sometimes it’s easy to forget the reason WHY we spend so much time and energy creating unique, informative and useful content. It’s easy to lose sight of our original goals.

Ultimately, the reason we create content is to sell a product or service. 

Now that you’re creating and sharing content to promote your products and services, it’s time to take a look back at your sales copy to ensure your message is being communicated the way you intended.

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Content Marketing Silliness: Licensing Content

Posted by John Miller on Wed, Feb 18, 2015 @ 07:54 AM

A lot of brands are struggling with content creation. That’s not news – creating a steady stream of high quality content is hard work. And so a lot of brands are leaning heavily on licensing content from other sources, including big name media brands like Forbes, the New York Times, etc.

Which makes no sense.

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Content Marketing Smackdown: Marketing Automation vs. Storytelling

Posted by John Miller on Wed, Feb 11, 2015 @ 09:57 AM

One of the really cool advances over the last few years is our access to data for marketing purposes. No more guessing! Now, we can see how every little move we make impacts sales. Finally, it’s possible to track a prospect from first touch, analyze how they move through the sales funnel, and determine what works and what doesn’t.

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Why Clickbaity Titles Might Not Be So Bad (Or “You Won’t Believe This Awesome #ContentMarketing Secret Trick!”)

Posted by Jen Cohen Crompton on Fri, Feb 06, 2015 @ 10:53 AM

Ask any content marketer how they feel about clickbait titles and chances are, the response will range on the continuum of emotions from lowly moans and groans to loud cheers and excitement. Simply put – marketers generally love them or hate them.

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Your Biggest Content Creation Challenge: How

Posted by John Miller on Wed, Jan 28, 2015 @ 11:48 AM

Start with why. That’s Simon Sinek’s branding advice, and it’s damn good advice for any business initiative. Understanding the purpose and being able to make other people on your team understand it is a critical foundation for success.

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So, How Do We Create Content? A New Way To Look At Content Needs And Resources

Posted by Jen Cohen Crompton on Mon, Jan 26, 2015 @ 09:43 AM

Being in the content marketing industry, I have spent a great deal of time brainstorming what companies can do – and what I’d like to see them do – in terms of content marketing. I spend lots of time coming up with great ideas for how companies can leverage content strategies – create and promote infographics, complete and publish primary research for lead generation, film short videos with nuggets of knowledge for thought leadership, and the list goes on, and on, and on…

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Taking Content Marketing Back to Basics in 2015

Posted by Jessica Lawlor on Fri, Jan 23, 2015 @ 09:13 AM

When it comes to the fast-paced marketing and communications industry, it’s easy to get caught up in the latest fads, trends and shiny new social media networks.

Snapchat’s the latest craze among younger demographics...should our brand get an account?

Video’s all the rage...should we drop everything and start producing videos?

Sponsored content is growing and becoming more it smart for us to jump on board?

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The Future of Marketing: No More 'Renting' Someone Else's Audience

Posted by John Miller on Tue, Jan 20, 2015 @ 08:37 AM

Throughout the history of marketing, we’ve built on rented land.

Whether we were placing advertisements with media outlets in order to gain access to their audience, or placing stories with that media via media relations, we were renting someone else’s audience. Today, we have many more options to choose from – social platforms, newly emerging media outlets, etc. But still, when we focus on those newer platforms, we’re approaching marketing in the same way – we’re renting someone else’s audience.

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Three Ways To Fuel Your Content Initiative

Posted by Jen Cohen Crompton on Fri, Jan 16, 2015 @ 11:52 AM

As a marketer, maybe you think “content” was so last year – and it was. But, keep in mind that it’s also “so this year” (trust me, a focus on good content is not going away) and the key for maintaining a successful content strategy in 2015 will be to take what you did last year and make it better by adding some new fuel to your content initiative fire.

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