Companies spend a ton of their marketing budget on content marketing, and for good reason: It works! Unfortunately, a lot of companies aren’t seeing the connection between content marketing and email marketing, and that’s a shame. There’s a huge opportunity here for one hand to wash the other and ultimately both benefit from the effort.Read More
While content marketing has been a trendy buzzword for more than half a decade, there are still plenty of organizations who just can’t quite wrap their brains around the idea of giving away useful information in order to build a relationship with their customers. The struggle is understandable. How can you sell stuff if you aren’t, ya know, selling?Read More
Halfway through 2016, savvy content marketers understand that video is an extremely important part of a content marketing strategy that drives results. However, it’s no longer enough to simply create compelling static video content for your brand or business; now, consumers and even B2B buyers demand more.Read More
If your organization uses content marketing or you’re considering it, you likely understand that offering high quality audience-focused content is a way to build trust with your audience. And you know that, in this day and age, trust always comes before the sale.
But it isn’t simply about convincing prospects to trust you.
It’s about you trusting those customers.Read More
As a marketer, you’re fighting to win the attention of your customers. And that is a difficult fight. There is so much competing for the customer’s attention that you have almost no shot. I mean, really, to get them to actually pay attention to what you’re saying is a Herculean task.
So even though your customers might be clicking on your latest listicle, are they reading it to the end? Are they abandoning that post as soon as they realize it’s just like 100 other articles they’ve read?
In today’s world, attention is our most precious resource.Read More
Content marketing is in RJMetrics’ DNA.
This inherent predisposition to develop high-quality content as part of a marketing strategy started at the top of the organization and has resulted in a strong commitment to content throughout the organization. It’s led to some big content wins—and it’s all driven by a focus on high quality content.Read More
If you’re going to determine whether or not your content marketing pilot program was successful, you obviously have to keep score, and you have to work to understand what that score means. This is not a pass/fail course – it’s (hopefully) the start of an ongoing program that will evolve as you move along.Read More
You’ve figured out who your audience is, defined your overall objective, determined what you and your content marketing team (if you have one) can accomplish, and decided how to measure your performance. Now what?Read More
When you launch a content marketing pilot, it’s a test. Your goal is to learn what works, and whether it works for your organization. So how will you know if you pass the test? You must set goals based upon specific metrics at the outset, and then measure yourself against them.
If you don’t set goals and determine how you will keep score, you’re running a fool’s errand. You’re setting yourself up to be standing in front of the CEO in six months saying “it felt like it worked.” Don’t ever ever put yourself in that position. (And if that’s good enough for your CEO, consider changing jobs; the company could be in trouble.)Read More
I know, I know. You’re already super busy at work and I’m very sorry to add one more task to your never-ending to-do list. However, I promise this assignment can actually help further your career.
So, listen up.
Your company probably has a content marketing program. A blog. An e-newsletter. Articles on the website. Social media accounts. The next time your boss asks for a volunteer to produce content for one of these outlets, raise your hand.
Here are four good reasons you should participate in your company’s content marketing program.
As you build a content marketing pilot program, keep in mind that your goal is not to simply “create stuff.” It’s to determine whether content marketing can work for your organization and to learn how you can be as effective and efficient as possible.
In this post, we’ll take a look at how to figure out what’s possible – literally, what can you and your team reasonably accomplish in a defined timeframe?Read More