Four Ways to Build (And Rally) Your Community Around Your Content

Posted by Jessica Lawlor on Mon, Jul 27, 2015 @ 09:43 AM

Here at Scribewise, we’ve already covered extensively why content marketing is important, the types of people you need on your content marketing dream team, the best way to distribute and promote content and dozens of other useful tips and tricks to improve and enhance your content marketing program.

But we’ve been keeping one little secret from you...until now, that is. Want to know the secret to taking your content marketing efforts to the next level?

It’s building a community around your content.

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Content Marketing Paradox: Should Articles Be Long? Or Short?

Posted by John Miller on Wed, Jul 22, 2015 @ 08:25 AM

If you Google “how long should articles be” you get close to 600-million results. Clearly, a lot of people have an opinion on this, and they are adamant that their answer is the right answer.

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Are You Spending Enough Time on Content Distribution?

Posted by Kaitlin Loyal on Fri, Jul 17, 2015 @ 10:10 AM

Time to get back to the basics. You and your content team are likely spending a lot of time planning your B2B editorial content calendar, keeping up with the latest new in your industry, and of course creating new content for your website like blogs, whitepapers and infographics.

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PR Advice: How To Write A Pitch Email That Doesn’t Suck

Posted by John Miller on Mon, Jul 06, 2015 @ 01:57 PM

You know what reporters never do anymore? Pick up the phone when they can see it’s a PR person calling. Caller ID has just about ruined your chance of having a spontaneous conversation with that Widget Beat Reporter at the Journal. And, obviously, leaving a voicemail is laughably old school.

So… if you’re a media relations pro you pretty much have to be able to break through via the written word. Most communication with reporters is conducted today through email or Twitter – at least until you’ve built up a relationship and the reporter will actually take your call. That puts a lot of pressure on those email you’re s ending to reporters – if your emails are lame, they’ll get deleted, you won’t ever have success, and eventually, you’ll get deleted too (from your job). To avoid this fate, there are some things you need to know.

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Content Marketing: Start With Your Editorial Promise

Posted by John Miller on Thu, Jun 25, 2015 @ 09:25 AM

Traffic. It’s such an easy metric to focus on. You check your analytics, the numbers are going up, and you show your boss. She is pleased. You both consider this success, and more importantly the head honchos also consider it a success. As long as traffic is climbing, you’re in a good spot.

But how do you keep traffic climbing once it’s reached a certain point? Suddenly, you’re feeding a click addiction – you’ll do anything to get a fix. You find yourself straying from the original intent of your content strategy in a rabid desire to get more people to your site. You start posting things that don’t fit. The audience becomes confused.

Uh-oh. You’ve broken the audience’s trust.

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The Very First Thing You Need To Do Every Time You Create Content

Posted by Jessica Lawlor on Fri, Jun 19, 2015 @ 08:35 AM

Often, the most challenging parts of content marketing is getting started. Sitting down to actually write an article, blog post, or whatever can sometimes feel daunting, and many people aren’t always sure where to begin. The fear of getting started actually can hold people back from ever truly allowing their content marketing program to take off.

Don’t let this happen to you!

I have a secret to share that’s going to help you nip this fear in the bud forever.

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Why are B2B Companies Wasting So Much Money on Inefficient Content Marketing?

Posted by Kaitlin Loyal on Wed, Jun 17, 2015 @ 12:22 PM

It doesn’t have to be this difficult.

A new study released by Kapost and Gleanster found that an estimated $958 million is wasted on inefficient and ineffective content marketing.

At the same time, 67 percent of marketers they surveyed said they’ve marked content marketing as a high priority for 2015. Unfortunately, it seems like there’s a disconnect somewhere along the way.

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Just Because You're in Financial Services Doesn't Mean Your Content Has to be About Money

Posted by John Miller on Thu, Jun 11, 2015 @ 08:55 AM

How broad should your content marketing strategy be? That’s a big question when you’re first forming your approach to content marketing – what topics should your content cover?

For financial services firms, there’s logic to creating content focused on finances. However, at the same time, there are strict regulations about providing advice. So, typically, financial services firms find themselves providing really bland content that you can get just about anywhere else on the Interwebs.

That’s not helping anyone.

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Build Trust (and your Brand) by Incorporating User-Generated Content into Your Content Strategy

Posted by Kaitlin Loyal on Mon, Jun 08, 2015 @ 08:21 AM

Mary Meeker’s 2015 Internet Trends report was released recently, and in it she and her team cover the transformational nature of user-generated content. “Imagine That… Users Generating Their Content Are Recreating Their Internet,” they write. This, after several examples of how the number of pins and user-generated commentary has increased 75 percent year-over-year on Pinterest (and it’s finally catching on with men), the number of user-generated videos shared on Snapchat is growing and the number of user-shared and curated video views on Facebook has hit four billion (with a B!).

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5 Things You Need To Know About Content Marketing Right Now

Posted by Jessica Lawlor on Tue, May 26, 2015 @ 06:43 AM

The world of content marketing is ever-changing and evolving. In the midst of your busy day-to-day, it’s not always easy to stay on top of the latest industry shifts and trends.

To help you keep up with the latest and greatest in the content marketing industry, we’ve rounded up the top five things you need to know right now based on recent studies, findings and news articles.

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5 Ancient Public Relations Secrets

Posted by Bryan Evans on Fri, May 22, 2015 @ 01:20 PM

Public relations is a relatively new discipline, right? In some ways, yes... but there are lessons to be learned from long, long ago, too. 

From the rise and fall of ancient Egypt to the demise of the Roman Empire, history has provided us with essential keys to building effective public relations campaigns -- even in today's digital world. 

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Here's What We Told Vice Magazine About Content Marketing

Posted by John Miller on Tue, May 19, 2015 @ 04:34 PM

Normally, Vice Magazine isn't your go-to source for B2B information and thought leadership. But every now and then they'll weigh in on a B2B topic with their usual edgy take.

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