How to Put Your Content Marketing to Work on Your Email Campaigns [Infographic]

Posted by Matt Banner on Tue, Jun 21, 2016 @ 08:45 AM

Companies spend a ton of their marketing budget on content marketing, and for good reason: It works! Unfortunately, a lot of companies aren’t seeing the connection between content marketing and email marketing, and that’s a shame. There’s a huge opportunity here for one hand to wash the other and ultimately both benefit from the effort.

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Content Marketing Mindset: Embrace the Contradiction

Posted by John Miller on Tue, Jun 14, 2016 @ 08:30 AM

While content marketing has been a trendy buzzword for more than half a decade, there are still plenty of organizations who just can’t quite wrap their brains around the idea of giving away useful information in order to build a relationship with their customers. The struggle is understandable. How can you sell stuff if you aren’t, ya know, selling?

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Here’s What Brands Need to Know About Facebook Live

Posted by Jessica Lawlor on Tue, Jun 07, 2016 @ 09:05 AM

Halfway through 2016, savvy content marketers understand that video is an extremely important part of a content marketing strategy that drives results. However, it’s no longer enough to simply create compelling static video content for your brand or business; now, consumers and even B2B buyers demand more.

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Content Marketing Mindset: You Have to Trust Your Customers, Too

Posted by John Miller on Thu, Jun 02, 2016 @ 08:30 AM

If your organization uses content marketing or you’re considering it, you likely understand that offering high quality audience-focused content is a way to build trust with your audience. And you know that, in this day and age, trust always comes before the sale.

But it isn’t simply about convincing prospects to trust you.

It’s about you trusting those customers.

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The Case for High Quality Content: Consider the Customer

Posted by John Miller on Thu, May 26, 2016 @ 08:30 AM

As a marketer, you’re fighting to win the attention of your customers. And that is a difficult fight. There is so much competing for the customer’s attention that you have almost no shot. I mean, really, to get them to actually pay attention to what you’re saying is a Herculean task.

So even though your customers might be clicking on your latest listicle, are they reading it to the end? Are they abandoning that post as soon as they realize it’s just like 100 other articles they’ve read?

In today’s world, attention is our most precious resource.

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RJMetrics’ Content Marketing Approach: “Be a Lazy Marketer”

Posted by Kaitlin Loyal on Tue, May 24, 2016 @ 12:17 PM

Content marketing is in RJMetrics’ DNA.

This inherent predisposition to develop high-quality content as part of a marketing strategy started at the top of the organization and has resulted in a strong commitment to content throughout the organization. It’s led to some big content wins—and it’s all driven by a focus on high quality content.

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Designing a Content Marketing Pilot: Analyze and Report

Posted by John Miller on Thu, May 19, 2016 @ 07:00 AM

If you’re going to determine whether or not your content marketing pilot program was successful, you obviously have to keep score, and you have to work to understand what that score means. This is not a pass/fail course – it’s (hopefully) the start of an ongoing program that will evolve as you move along.

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Designing a Content Marketing Pilot: Execute

Posted by Nicole Jenet on Tue, May 17, 2016 @ 06:30 AM

You’ve figured out who your audience is, defined your overall objective, determined what you and your content marketing team (if you have one) can accomplish, and decided how to measure your performance. Now what?

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Designing a Content Marketing Pilot: Determine Your Performance Metrics

Posted by John Miller on Thu, May 12, 2016 @ 09:30 AM

When you launch a content marketing pilot, it’s a test. Your goal is to learn what works, and whether it works for your organization. So how will you know if you pass the test? You must set goals based upon specific metrics at the outset, and then measure yourself against them.

If you don’t set goals and determine how you will keep score, you’re running a fool’s errand. You’re setting yourself up to be standing in front of the CEO in six months saying “it felt like it worked.” Don’t ever ever put yourself in that position. (And if that’s good enough for your CEO, consider changing jobs; the company could be in trouble.)

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4 Reasons to Participate In Your Company’s Content Marketing Program

Posted by Jessica Lawlor on Tue, May 10, 2016 @ 08:50 AM

I know, I know. You’re already super busy at work and I’m very sorry to add one more task to your never-ending to-do list. However, I promise this assignment can actually help further your career.

So, listen up.

Your company probably has a content marketing program. A blog. An e-newsletter. Articles on the website. Social media accounts. The next time your boss asks for a volunteer to produce content for one of these outlets, raise your hand.

Here are four good reasons you should participate in your company’s content marketing program.

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Designing a Content Marketing Pilot: Determine What Is Possible

Posted by John Miller on Thu, May 05, 2016 @ 09:16 AM

As you build a content marketing pilot program, keep in mind that your goal is not to simply “create stuff.” It’s to determine whether content marketing can work for your organization and to learn how you can be as effective and efficient as possible.

In this post, we’ll take a look at how to figure out what’s possible – literally, what can you and your team reasonably accomplish in a defined timeframe?

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Designing a Content Marketing Pilot: How to Determine Your Objective

Posted by Nicole Jenet on Tue, May 03, 2016 @ 06:30 AM

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