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Confessions of a Ghost Writer (And Why You Probably Need One)

confessions of a ghostwriter

Want to know a secret? I’ve done a lot of ghostwriting over the years. No, not for people like Real Housewife of New York City Aviva Drescher (I wish! Oh, the fights we could’ve gotten into!), but more for the smartypants set.

So, for example, if you’ve read something by a senior vice president of a major international technology company, you might have read my work. But even if it wasn’t mine, I’d bet my sweet buns (and yours, too) that it was the work of another ghostwriter.

The Disrespectful Brand: Why Employees Need to Be Engaged

johnny rockets aretha franklin denied

True story: A 70-year-old woman approaches a brand-named restaurant to order takeout. As she waits for her order to be completed, she sits at an available booth. At that point, this woman is ready to enjoy her favorite burger at one of her most adored restaurant chains. Then suddenly, a young restaurant server screams at the patron with four words that change everything: “You can’t sit here!” These words are louder than usual because the brand is Johnny Rockets and the customer is Aretha Franklin.

Does Anyone Actually Trust Sponsored Content?

Does Anyone Actually Trust Sponsored Content?

If you’ve decided to give content marketing a try, chances are you want to achieve one main goal: to get people to trust your brand and hopefully become lifelong customers. It’s a beautiful dream.

Why Smart Brands Are Leveraging User-Generated Content

user generated content

Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media, leaving comments on your blog, writing their own articles and posts about your brand or creating videos about your product or services.

The Nerds-Eye View on Blog Comments: Why They’re Awesome and Also Completely Unimportant

Dog begging

The boyfriend and I had a geeky disagreement last night. (To answer the question you will certainly be asking yourself in a moment, yes, we totally talk shop after work, like two big nerdy nerds.)

He was telling me about this article from Moz.com, that talks about why a blog post should be considered a failure if it doesn’t have any comments. Social shares, posits the author, do not count as success because most people share articles without reading them.

The High Dive: Making a Splash with Storytelling

highdive

I get an unsettled feeling inside when I think about diving – particularly going headfirst into any body of water. It’s just not my thing. But when I visited a theme park recently with my daughter, a daring high-diver made an indelible impression on me. It dawned on me that most content efforts seem to go one of three ways – they either 1) fall flat, 2) take a nose dive, or 3) make a great splash. The splash happens when great writing meets compelling storytelling – a skill that requires a careful balance between telling the story and promoting the brand.

Yes, There Is a Difference Between Content Marketing and Blogging

Yes, There is a difference between content marketing and blogging

So, you’re new to the whole content marketing thing. That’s okay. We just so happen to exist for the sole purpose of helping you figure it out. Yay!

The Content Marketing Selfie: Narcissistic Content Sure To Fail

content marketing selfie

We are living in the midst of an epidemic of selfies. Mostly it’s just innocent fun – no big deal to snap a photo of yourself and post it to social media. Of course, some people seem to be addicted to selfies.

But this isn’t about them. It’s about B2B content marketing, and the disturbing similarity to sefies.

Content Marketing: This is How Long it Takes to Write a Great Blog Post

This is How Long it Takes to Write a Great Blog Post

How much time should blogging take?

Excellent question. It’s one we discuss a lot here at Scribewise (because, hey, that’s one of the Big Major Things we do).

If you’re in content marketing, you’ve probably got someone on the inside scribbling, er, typing away for you, or you’re paying someone on the outside to do it. You’ve asked this question, right?

Sonia Simone, a writer at one of my favorite, favorite websites, Copyblogger, just wrote about this question. Now I’ll admit, I’m a bit of a Copyblogger fangirl. It’s one of the few blogs I’ve been reading religiously for years.

So I was curious: What does it take to write a consistently great blog? 

Matrix of Mobile Content: Branding with an Alternate Reality

matrix

Remember in The Matrix when Morpheus says to Neo: “Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?” Today, consumers live in a modern day matrix. Our minds are plugged into our mobile devices and our alternate realities are shaped by the content we choose to believe.

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