Content Creation

Story before tactics

No matter what marketing tactic you’re pursuing, the words must come first. Social media, videos, a new app you’re developing – before you can know the best delivery path, you need the words. That is the essence of the message you’re trying to deliver.

Despite this, most marketing agencies don’t focus on the message. We’ve found that this is usually because they’re absorbed with tactics and don’t have the skillset to create the message. That might be harsh, but, ya know… the truth hurts.

At Scribewise, content is at the core of everything we do. Without content, you don’t have much. With content, you can do just about anything.

So, know this – we’re going to work with you to figure out the story before we suggest the right delivery mechanism. And when we do figure out the best way to get your content in front of your audience, here are some of the types of content we create for our clients.

Content Hubs

Content hubs have emerged as the smartest way to engage with the audience. They’re destinations that can house a wide variety of content types – branded content, curated content, videos, social media content, etc.

We conceive, develop and manage content hubs for several clients. We typically serve as “managing editor” charged with ensuring the overall vision is fulfilled, creating and distributing content, and managing the process.

Blog posts

The bread and butter of content marketing. Our team excels at delivering high quality blog posts in your brand voice.

eBooks and “Ultimate Guides”

Impactful long form content can separate you from the pack, create trust with your audience and drive your lead gen efforts. Our brand journalists can conceptualize and develop eBooks and Ultimate Guides that serve as major pillars of your content marketing initiative.

Whitepapers

Authoritative, smart and forward-thinking. That’s how you want your organization to be viewed, and our team helps position you that way with professionally written, technically accurate whitepapers and position papers. We interview your subject matter experts to get their viewpoint and analysis, and then transform their thinking into content that helps you to reach your goals.

Email newsletters

What’s old is new again. Email has reemerged as just about the best way to connect with your customers and prospects. The key is to do it in a compelling way, and understand how to strike a chord without overstepping; obnoxious emails get deleted. We help our clients to create content-driven newsletters that help guide prospects along the buyer’s journey.

SlideShare decks

SlideShare is underutilized by most organizations. It’s a great platform for bringing other pieces of content to life, making them more visual, and getting them in front of a new universe of eyeballs. Scribewise can transform your underperforming content into visual narratives that resonate with your audience.

Video

Our award-winning team has decades of experience in some of the country’s fastest paced newsrooms. Our videographers not only shoot beautiful video, they excel at the critical skill of editing the video into the best possible presentation for the audience.

Whether it’s an unscripted video shot on an iPhone, or a scripted piece that requires a full crew and equipment, Scribewise can make your video marketing pop.

Infographics

It’s estimated that 66 percent of the population are “visual learners” – they need to see something to truly understand and remember it. Our graphic designers make it happen. They create infographics that grab your audience by the eyeballs and propel them forward as they devour your content.