Welcome to the Scribewise Marketing Week in Review, our brief roundup of important stories in marketing, social media, content and PR. Here are a few stories you should know about.

1. Careful with that Native Advertising

As brands move farther from traditional advertising, the spotlight has begun to shine brighter on native advertising. Sponsored content sometimes gets a bad rap, but it’s keeping many publishers afloat these days. Contently and the Tow-Knight Center for Entrepreneurial Journalism recently conducted a survey to uncover attitudes toward native advertising. Among the findings: publishers need to be careful about which brands they allow to advertise on their site. Read on: “Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC.”

2. Taking Down Fake News

Just a few weeks after Mark Zuckerberg denied Facebook has a fake news problem, the social network is putting controls in place to begin flagging fake news. The new features will help detect, report and verify fake news, and warn users when a post is potentially fake (they won’t actually remove it or prevent you from sharing it, though). From Marketing Land, read details and see what the new features will look like: “Facebook to use crowdsourcing, fact-checkers and labels to combat fake news.”

3. Hot or Not: Snapchat Live Stories

If Snapchat Live (or any live video on a social network) is part of your 2017 marketing strategy, you should read this. Viewership is rather flat, and has been that way since the summer of 2015. This means if you’re planning to shell out money to advertise via live stories, you’re probably paying too much and not reaching the right audience. Even if you’re not banking on Snapchat Live, these quickly evolving ad formats are something to watch closely. Get up to speed: “Advertisers are Cooling on Snapchat Live Stories.”

4. The Latest from Scribewise

Here’s what you may have missed this week: