Forget about your to-do list…instead, create a “to-try” list.
When it comes to content marketing, there’s so much out there you’ve probably tried…but there’s also many initiatives and ideas that you’ve likely pushed to the backburner for later.
As many businesses tend to slow down in the summer months, take advantage of these “quieter” next few weeks to add the following items to your content marketing to-try list.
1. Repurpose a piece of content on LinkedIn Publishing.
LinkedIn is an often underutilized tool for marketers and business owners. If you’ve already published a piece of content on your blog, consider republishing it on LinkedIn’s publishing platform. LinkedIn makes it easy to copy, paste and aesthetically format your post for easy reading. Upload a header photo, choose tags to make it easy for others to find your post and voila! You’ve just created a “new” piece of content that your LinkedIn audience probably hasn’t seen before. LinkedIn will show your post in the news feed, but you can also share your post to Facebook, Twitter and any other social media sites you use to distribute content.
2. Create a Snapchat story.
If you’re not yet on Snapchat, what are you waiting for? The app is quickly growing and making it easier than ever for content creators to use the platform to tell stories. Using the Snapchat Story feature, string together photos and videos to tell a story, offer a behind-the-scenes look at something or simply speak to the camera about a topic. Use fun filters (I’m partial to the flower crown), speed up or slow down videos and add stickers and emojis to keep your story interesting.
3. Plan an Instagram takeover.
While livestreaming apps and Snapchat are certainly in the spotlight these days, Instagram is still as popular and active as ever. Working with influencers and those who are active in your space on Instagram is a great way to gain new exposure and create a different type of content for your Instagram feed. With an Instagram takeover, you hand over the reigns to someone and let them have fun for a few hours. Remember: your Instagram takeover can also include members of your own team! Don’t be afraid to look inward at your company, in addition to seeking outside influencers. Check out these four strategies for a great Instagram takeover.
4. Develop an opt-in and content upgrade.
An opt-in is a piece of content (a PDF, a guide, a video, a how-to, etc.) that you give away for free on your website to collect emails. A content upgrade (offering bonus content to those currently on your site) is a great way to get people to stay on your page longer and to continue grow your email list while someone is already reading a blog post. Creating different pieces or offerings for both of these situations will help you to steadily add to and grow your list; selling takes place in the inbox, so don’t forget about the importance of list building.
5. Set up an email marketing automated sequence.
You have an email list, right? If you read the above, of course you do! Maybe you’re even regularly emailing your list. Great! Now, you need an automation sequence. An automation sequence is a set amount of emails that go out to new subscribers over a period of time that you choose. It’s a great way to introduce new subscribers to your messaging or older content that they definitely haven’t read before. It’s a strategic way to get new subscribers accustomed to seeing your name in their inbox so that they’ll continue to open future messages and become a loyal fan…and hopefully, a customer or client.
6. Experiment with Facebook Live.
Facebook Live is all the rage these days! Brands both large and small are experimenting. Last month, we published a complete primer to using Facebook Live. Not sure what to talk about during your broadcast? Facebook recommends broadcasting Q&As, interviews, performances, demos and behind-the-scenes looks at your business or brand.
We know, we know…you’re already busy and there aren’t enough hours in the day, but if you don’t ever try new things, your content marketing will get stale. Make it a goal to try at least one or two of these initiatives before Labor Day.