Archive

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Battling Back Against Marketing Malpractice


Have you ever been sitting in the doctor’s office, waiting for her to come in...

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Demystifying Tech Storytelling: No One Wants to Hear About Your Backend


You know what gets tech marketers really excited? Telling people in detail about...

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Brand Storytelling, Defined


Brand storytelling is gaining momentum in the marketing world, and with good...

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How Curiosity Makes Brand Storytelling Come to Life


When we’re putting together a marketing team, we look for experience. We want...

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Marketing for the Greater Good: Changing the Lives of Our Most Vulnerable Citizens


At Scribewise, we make it a point to work with clients we believe in. In most...

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Brand Loyalty? Not So Much. But Here’s What Marketers Can Do About It


How awesome is your brand? In your customers' eyes, it's probably not quite as...

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Our 6 Favorite Posts About Storytelling


Well-known venture capitalist Ben Horowitz said a few years ago that “the...

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Many Agencies Do Content Marketing—But Who Does It Well?


I subscribe to a tech and entrepreneur listserv to stay connected to our...

Marketing automation and content marketing are like gardening

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A Better Way to Think About Marketing Automation


Have you ever had a successful garden? Yeah … me neither. But I’m a big fan...

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The Uncomfortable Similarity Between the Diet Industry and Marketing


You know what would be great? Being a little bit fitter. A little thinner. You...

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Digital Marketing in the Age of #FakeNews: Still Worth It?


Fake news. Bots. Trolls. They dominate the news—no matter where you get yours....

Facebook Traffic Increasing Feb 2018

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Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All


On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix...

You can't create great thought leadership without SMEs. Here's how to work with them.

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The Secret to Creating the Best Thought Leadership? Know Your SME


Thought leadership can help you shorten your sales cycle and lend credibility to...

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[infographic] How Content Fuels the B2B Technology Buying Cycle


B2B technology buyers are thirsting for knowledge. Their jobs change incredibly...

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No, your website is NOT done


Imagine you owned a business with two locations next door to one another. One of...

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5 Philly Tech Companies that Mastered the Art of Content Marketing


[Editor's Note: A version of this article appeared previously at Technical.ly...

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Marketing, Fast and Slow


Marketing today moves really fast. Things have been changing frantically for at...

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10 Commandments of Working with Your Agency


On the client-agency relationship, founder of Media Survey Sam Whitmore once...

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Quality and Quantity Content – Can You Really Have it All?


If you’ve read up on content marketing or you’re involved in the...

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3 Tips (and a Bonus) for Writing a Better LinkedIn Profile


“Everyone’s in sales,” Chris said to me on a conference call. Chris and I...

Marketing Automation - Not the Savior You Think It Is

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Marketing Automation: Not the Savior You Think It Is


To say marketing automation has been revolutionary for marketing would be an...

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Building a Story-Driven Sales Deck That Wins More Business


How many people do you know who are overwhelmed by information? You know, the...

storytelling-not-yelling

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A Storytelling Approach to Internal Communications


  At most companies, internal communications is broken. Emails that no one...

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Content Marketing RFP Template: How to Hire the Right Firm


Figuring out how to actually run a content marketing program is not easy. The...

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Buyer Personas: The Foundation of Content Marketing


Here at Scribewise, we like to say that most marketers are “facing the wrong...

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The 5 Professionals You Need On Your Content Marketing Dream Team


When marketing chiefs decide to pursue content marketing, they often have to...

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Content Marketing And Billable Hours: A Bad Idea


Last year, we were talking to a manufacturing firm that was thinking of moving...

Content Marketing How Much Data Do You Need

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Content Marketing: How Much Data Do You Need?


I once spoke with a marketer from a Fortune 100 company who had spent a full...

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What To Do After Hitting Publish: A Content Distribution Checklist


You’ve finished writing or creating content, but you’re really only...

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Designing a Content Marketing Pilot: How to Create Buyer Persona Profiles


You know about the new buyer’s journey – in 2017, customers are in control...

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Content Rescue: A Philly Tech Week Event


If your company is struggling with content marketing, or struggling trying to...

High-Value Content Marketing

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There’s Content, And There’s High-Value Content


We’ve written plenty about the difficulty firms often have with the content...

Content Marketing vs. Blogging

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Yes, There Is a Difference Between Content Marketing and Blogging


If you’re new to the whole content marketing thing, your head is probably...

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Bringing Emotion to B2B Content Marketing


More than anything, B2B marketers want to be taken seriously. They want to...

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Liar, Liar Pants on Fire: Tales of Unethical PR Strategies


Here in Philadelphia, us Sixers fans have spent the last three-and-a-half years...

Human to Human Content Marketing

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Why Every Business Should Be an H2H (Human to Human) Business


The most important thing I learned about content marketing when I covered...

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Here’s How Much Content Marketing Should Cost


You’ve realized that content marketing is a great way for your organization...

definitions of content marketing

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What is Content Marketing? 7 Definitions


Even as the practice of content marketing has matured, there remains a debate...

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[infographic] Understanding the Healthcare Information Universe


News flash! There is A LOT of healthcare information online. Of course, much of...

Stand out; don't follow content marketing best practices

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A Plea to Stop Following Content Marketing Best Practices


Are you following content marketing best practices? If so, how’s it working...

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The Future of Marketing: No More ‘Renting’ Someone Else’s Audience


Throughout the history of marketing, we’ve built on rented land. Because a...

hiring a content marketing agency

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Tech Companies: Use This Litmus Test Before Hiring a Content Marketing Agency


You’ve decided that you need help with your marketing efforts and hiring a...

B2B Digital Marketing

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Three Content Marketing Takeaways from New B2B Digital Marketing Research


If you’re handling the digital marketing at a B2B financial services,...

library-reading-list-2017

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The 2017 Reading List for Marketing Strategists


I don’t know if you’ve noticed this, but marketing is changing fast. Like,...

human-cannonball-courageous

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A Rarity: Courageous Content Marketing


  Tell me if this scenario sounds like your company: You heard about...

content-marketing-tech-company

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Why Your Tech Company Needs a Content Marketing Plan Right Now


As a B2B tech marketer, you share a lot in common with your prospects and...

brand-idea

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Corporate Storytelling: Figuring Out What You Stand For


What is the essence of your business? The question is not what do you sell? or...

operation-room-social-media-for-healthcare-providers

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Social Media for Healthcare Providers


Here’s a question probably percolating in the marketing and communications...

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Marketing Week in Review: How to Fix Native Advertising


Welcome to the Scribewise Marketing Week in Review, our brief roundup of...

typewriter

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New Year’s Resolution: Your Guide to Writing More in 2017


Instead of yo-yo dieting, trying Crossfit (you’ll hurt yourself), vowing to...

post-digital-brand-fix

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The Rise of the Post-Digital Brand: Fixing What’s Broken in 2017


The results are in and the 2016 Marketing Word of the Year is…Transparency....

kid shouting into a microphone

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Client Question: Should We Start a Podcast?


Marketers like to do cool things. They like to be on the cutting edge, and the...

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Marketing Week in Review: How to Succeed in 2017


The Marketing Week in Review is our roundup of helpful articles on marketing,...

night sky above tent

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3 Awesome Examples of Lifestyle Content Marketing


Both the B2B and B2C marketplaces have grown hostile in the last decade. From...

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Are PR Pitches Valuable? Survey Says “Meh.”


CEOs and CMOs know that a well-placed story in the right publication can do...

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Questions to Ask When Hiring a Digital Agency


Making the right decision when hiring a digital agency can be difficult. It’s...

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Marketing Week in Review: Is Being “Instagram Famous” a Thing?


The Marketing Week in Review is our look at the latest in marketing, PR,...

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The Dangers of a Content Marketing Avalanche


We’ve all been there. You’re at a fancy restaurant trying to enjoy a meal...

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The Trouble With Your Marketing Department


If your company is like most organizations, there’s a disconnect brewing....

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4 Content Marketing Predictions for 2017


According to Content Marketing Institute’s B2B Content Marketing 2017:...

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Marketing Week in Review: All the News That’s Fake to Print


This week's Marketing Week in Review covers some hot topics around business,...

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LinkedIn Sponsored InMail: Another Way to Be Ignored by Your Audience


LinkedIn announced the launch of Sponsored InMail last week, and I really...

Colorful candy jar decorated with bow ribbon

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Consider Content a Gift To Your Future Customers


Is your business a giver, or a taker? Obviously, your business has to take at...

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Marketing Week in Review: The Sponsored Content Edition


This week’s Marketing Week in Review covers some of the happenings around...

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10 Google SEO Ranking Factors Content Marketers Should Prioritize (And 3 You Shouldn’t)


Google keeps its ranking algorithms under lock and key so marketers and web...

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Content Marketing Should Be Like Giving Out Muffins at a Train Station


It was chilly this morning at the train station and the scheduling board showed...

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Dear CEO: Here’s Where Your Content Marketing Is Coming Up Short


Lemme guess: Your marketing team convinced you that content marketing is the...

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Truths About Content Marketing and the Trough of Disillusionment


Frustrated with your company's content marketing efforts? It seems you're not...

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LinkedIn: The Best Time to Post (According to 17,000 Brands)


When’s the best time to post on LinkedIn? The results are in, and it’s 9 AM...

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Try This Instead: Content First Digital Marketing


When you’re in charge of marketing these days, there are a lot of different...

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Marketing Week in Review: Six Seconds of Fame


The Marketing Week in Review is our roundup of the most interesting and relevant...

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The 5 Writers You Meet in Content Marketing Hell


I wrote last week about how content marketing is currently in the trough of...

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Do You Need a Chief Content Officer?


“There’s never been a better time to be a content marketer” – so says...

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Marketing Week in Review: As Always, With Google It’s Complicated


The Marketing Week in Review is our roundup of the most interesting and relevant...

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4 Ways Content Marketing Can Support Sales Enablement


Content has not only disrupted marketing, it has forever changed the way we...

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How to Double Check An Agency That Claims It’s “Getting Into Content”


We were pitching a prospect last week on a possible content marketing program,...

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Marketing Week in Review: People like to talk to people — not logos


It's the end of the week, which means it's time for the Marketing Week in...

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Why B2B Brands Should Connect with Customers on Instagram


Instagram is still a quickly growing social network. The app’s 500 million...

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Email Marketing is Still the King


Here’s a scary stat that I included in a story the other day: Nearly half of...

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Dear CMO: Are You Buying An Agency’s Time, Or Its Expertise?


When CMOs sit down to discuss a contract with an agency they’d like to hire,...

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Marketing Week in Review: You’ve Got Questions…We’ve Got Answers


Welcome to the Marketing Week in Review, our roundup of the best marketing, PR...

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Agencies: Please Stop Using These Marketing Buzzwords on Your Websites


If you keep up with new developments in marketing you likely read lots of blogs...

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What We Can Learn from Mr. Robot: Know Your Audience


I love USA’s Mr. Robot. If you haven’t seen it (no spoilers, I promise),...

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Marketing Week in Review: Is Content Worth It? How About Digital Ads?


It’s time for another Marketing Week In Review, where we round up some of the...

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Don’t Be Swayed by Tactics. Create Your Story First.


When you work in marketing, it’s easy to get distracted by the latest app,...

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Data Storytelling: Turning Crickets Into Conversation


Do you ever get the feeling that your marketing content is falling on deaf ears?...

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Your Story is Your Strategy


What’s your story? It’s shocking how many organizations struggle to answer...

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Marketing Week in Review: How Much Time Do You Spend Watching Facebook Videos?


Welcome to another edition of your Marketing Week in Review, a rundown of some...

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Fueling Thought Leadership with Bylined Articles


At Scribewise, one of our mantras is “without content, you don’t exist.”...

brick and feathers content strategy

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The Brick and Feathers Strategy for LinkedIn


LinkedIn is no longer just about jobs…it’s about content marketing....

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Marketing Week in Review: Better Set Up Those Google AMPs ASAP


Welcome to the Marketing Week in Review, our roundup of this week’s important...

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4 Content Formats Your Audience Loves…and the One Everybody Hates!


Today, Hubspot released their eighth annual State of Inbound 2016 report. It's...

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Marketing Week in Review: Combatting Press Release Roulette


Welcome to another edition of the Marketing Week in Review, our take on the...

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Never Ever Fall in Love With Your Content


I’ve written a lot so far in my life. And I’m going to write a lot more....

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Marketing Week in Review: You Had One Job, Facebook


Welcome to another edition of the Marketing Week in Review, where we pick some...

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Marketing Week in Review: Google Says, “Goodbye, Pop-up Ads!”


Welcome to the Marketing Week in Review, where we pull together the most...

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Friday Afternoon Timewaster: “What Would You Say You Do Here?”


Welcome to Friday and another edition of our Afternoon Timewaster, the best...

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Your Content Marketing Social Media Distribution Checklist


Congratulations! You feel like you’ve finally got a handle on this whole...

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Friday Afternoon Timewaster: Is Google Analytics Ruining Marketing?


The Friday Afternoon Timewaster is our compilation of some of the best articles...

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How to Turn Your Employees into LinkedIn Content Superstars


A B2B client approached us last week with a problem we’ve heard over and over...

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How to Be a Good Content Marketing Client


When it comes time to hire a content marketing agency, you’re looking for...

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Friday Afternoon Timewaster: You’ll Never Believe This One Weird Trick


Welcome to another edition of the Friday Afternoon Timewaster, where we pull...

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Building Your Content Team: Internal Hires vs. External Resources


When you’re putting together your content marketing team, the question...

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Friday Afternoon Timewaster: Our Favorite Articles This Week


Welcome to the very first edition of the Scribewise Friday Afternoon...

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Content Marketing: How Long Should Articles Be?


You hear this argument all the time in digital marketing circles: How long...

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The Great Secret for Creating High Quality Content


The focus of content marketing has shifted over the last few years. A couple...

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Add These Six Items to Your Content Marketing “To-Try” List


Forget about your to-do list...instead, create a “to-try” list. When it...

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Your Marketing Team Needs ‘Originals’


Marketing has changed. And it’s still changing. Keeping up requires that you...

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Content Marketing: Strategy Without Execution Will Get You Fired


The stats are clear – content marketing without strategy has been proven to...

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Content Marketing is Supposed to Be Hard


Every week, I see the same blog posts and articles you see that promise to help...

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How to Put Your Content Marketing to Work on Your Email Campaigns [Infographic]


Companies spend a ton of their marketing budget on content marketing, and for...

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Content Marketing Mindset: Embrace the Contradiction


While content marketing has been a trendy buzzword for more than half a decade,...

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Here’s What Brands Need to Know About Facebook Live


Halfway through 2016, savvy content marketers understand that video is an...

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Content Marketing Mindset: You Have to Trust Your Customers, Too


If your organization uses content marketing or you’re considering it, you...

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The Case for High Quality Content: Consider the Customer


As a marketer, you’re fighting to win the attention of your customers. And...

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RJMetrics’ Content Marketing Approach: “Be a Lazy Marketer”


Content marketing is in RJMetrics’ DNA. This inherent predisposition to...

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Designing a Content Marketing Pilot: Analyze and Report


If you’re going to determine whether or not your content marketing pilot...

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Designing a Content Marketing Pilot: Execute


You’ve figured out who your audience is, defined your overall objective,...

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Designing a Content Marketing Pilot: Determine Your Performance Metrics


When you launch a content marketing pilot, it’s a test. Your goal is to learn...

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4 Reasons to Participate In Your Company’s Content Marketing Program


I know, I know. You’re already super busy at work and I’m very sorry to add...

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Designing a Content Marketing Pilot: Determine What Is Possible


As you build a content marketing pilot program, keep in mind that your goal is...

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Designing a Content Marketing Pilot: How to Determine Your Objective


[Editor’s Note: This is the third in a series of posts on designing a content...

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Designing a Content Marketing Pilot Program


Last week, I wrote about how to convince the boss content marketing will work...

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There’s a Big Difference Between Content Marketing and Native Advertising


If you’ve ever seen the term “native advertising” and automatically...

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How to Convince the Boss Content Marketing Will Work


As someone who pretty much devours the latest marketing news, you’ve become...

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Content Marketing Lessons From One Month Binge-Watching Gary Vaynerchuk


I have a confession. Okay, so I may have been living under a marketing rock for...

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Corporate Storytelling Requires Courage


You’ve heard that storytelling is the newest, best way to create a connection...

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Scribewise Chat: What ‘Medium for Publishers’ Means for Your Brand


Welcome to the first ever Scribewise Chat – something new we’re trying as a...

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The Big Marketing Lesson from Donald Trump


You hear it all the time from marketers – we don’t have enough budget....

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What Taking the ‘Insta’ Out of Instagram Means


Longtime Instragram users have grown accustomed to scrolling through their feed...

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Keep Your Content Marketing Strategy Simple


Before you launch a content marketing initiative, you need to figure out your...

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The Anatomy of a Mobile-Optimized Blog Post


There’s nothing worse than scrolling through Twitter or reading an email on...

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Content Marketing: The Power of The *Right* Emotion


We all know by that emotion plays a key role in the success of content...

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Six Ways To Spring Clean Your Content


With the official start of spring on Sunday, warmer weather, sunshine and...

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Content Marketing for Beginners: 41 Things You Should Know


It seems everyone is talking about content marketing, but what exactly do they...

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What’s in My Feedly: Marketing, Content, Technology, and Business Blogs Worth Reading


In marketing, like most industries, if you’re not learning something new...

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Content Marketing: What’s the Difference Between Whitepapers, eBooks, Sell Sheets and Case Studies?


It seems simple enough: Your boss or your client tells you they read that...

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The Link Between SEO and Generating Top Quality Leads


Guess what? B2B marketers say their primary objective is to deliver quality...

Building your audience - size doesn't matter

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Building an Audience: Size Doesn’t Matter


If you’re just launching a content marketing initiative, you’re probably...

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Here’s How Healthcare Providers Do Content Marketing


In September 2012, a Pew Internet Project research study showed that 72% of...

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How Much Content Do You Need?


When my mom taught me about makeup growing up, she stressed the “less is...

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Understanding the New Buyer’s Journey [eBook]


If you're still marketing your product or service the same old way, you're...

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Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment


Content marketing has been gaining traction for more than half a decade now....

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How AppDynamics Created B2B Content Marketing That Isn’t Boring [Interview]


If you’re in B2B marketing, there’s pressure to play it straight. There’s...

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Tap into Your Audience to Improve Your Content


We talk a lot about audience-focused content here at Scribewise. If you’re...

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Is 2016 The Year Content Marketing Grows Up? Many Thought Leaders Say YES


Last month, I revisited my content marketing predictions for 2015 to see how my...

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Without Content, You Don’t Exist


For marketers, the ultimate sin is for your brand to go unnoticed. If no one...

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Bringing Emotion to B2B Content [slides and notes]


We recently worked with the good folks at SEMRush to produce a webinar for B2B...

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How Not to Fail at Your Marketing Job in 2016


We’re getting ready to wrap up 2015 and start anew in just a few weeks, which...

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Scorecard: A Look Back at Our 2015 Content Marketing Predictions


Last November, just a few weeks before the start of 2015, I peered into my...

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Is Print a Good Option for Your Content Marketing Strategy?


Here’s a crazy, old school idea: Should you consider creating a print...

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Here’s Why Your Content Marketing is Failing


Marketing today is more complicated than it’s ever been. Most CMOs would...

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Webinar: Bringing Emotion to B2B Content


Here at Scribewise, we're big proponents of making content as accessible as...

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Swipe Right: 3 Online Dating Companies Killing It With Content


As a single lady in 2015, I’ve had the (insert sarcasm here) great pleasure...

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Does Your B2B Brand Need Fast Twitch Content?


One thing we know – the audience craves content. People devour content these...

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Content Marketing: Audience Before Strategy


How do you develop your content strategy? Do you begin by considering tactics?...

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Three Philly Area-Based Companies Doing Lifestyle Content Marketing Right


Whenever we talk about content marketing, we often point to the big guys as...

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5 Common Content Marketing Obstacles


If you’re here reading this, you probably agree that content marketing is the...

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How to Make B2B Content Fun


You know, I’ve been reading the content your B2B firm is putting out there...

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What the Rise of Ad Blocking Means for Content Marketing


Ad blockers are gaining in popularity. Fast. You probably saw the news earlier...

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5 Ways to Keep Your Content Marketing Fresh


When you’re producing content for a product, brand, client or company day in...

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This is Why We Blog


So, here’s the thing: At some point, we’re going to have to trust each...

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The B2B Buying Cycle Just Got Longer


Sometimes, the rationale for content marketing is SEO. Sometimes it’s because...

Writing resources and books we can't live without

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7 Writing Resources We Can’t Live Without


Here at Scribewise we talk a lot about content strategy, how to develop ideas,...

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Vitally Important Clickbait Headline Secrets (#2 Will Shock You)


A couple things about clickbait headlines: 1. They work, in that people will...

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Periscope + Snapchat: What Brands Need to Know Now


Keeping up with the day to day duties of working in content marketing can be...

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The Advantages of an Outsourced Newsroom


Twice in the last couple weeks, I’ve received a call from an organization...

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Eliminating the Friction of Content Creation


Tell me if this describes your situation: You’ve hired a couple writers,...

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Why B2B Brands Should Connect with Customers on Instagram


Instagram is the fastest growing social network right now, according to the Pew...

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Four Ways to Build (And Rally) Your Community Around Your Content


Here at Scribewise, we’ve already covered extensively why content marketing...

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Content Marketing Paradox: Should Articles Be Long? Or Short?


If you Google “how long should articles be” you get close to 600-million...

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Are You Spending Enough Time on Content Distribution?


Time to get back to the basics. You and your content team are likely spending...

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Just Because You’re in Financial Services Doesn’t Mean Your Content Has to be About Money


How broad should your content marketing strategy be? That’s a big question...

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PR Advice: How To Write A Pitch Email That Doesn’t Suck


You know what reporters never do anymore? Pick up the phone when they can see...

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Content Marketing: Start With Your Editorial Promise


Traffic. It’s such an easy metric to focus on. You check your analytics, the...

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The Very First Thing You Need To Do Every Time You Create Content


Often, the most challenging parts of content marketing is getting started....

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Why are B2B Companies Wasting So Much Money on Inefficient Content Marketing?


It doesn’t have to be this difficult. A new study released by Kapost and...

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Build Trust (and your Brand) by Incorporating User-Generated Content into Your Content Strategy


Mary Meeker’s 2015 Internet Trends report was released recently, and in it...

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5 Ancient Public Relations Secrets


Public relations is a relatively new discipline, right? In some ways, yes......

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Here’s What We Told Vice Magazine About Content Marketing


Normally, Vice Magazine isn't your go-to source for B2B information and thought...

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Here’s Why Headlines Matter


What's in a name? That which we call a rose by any other name would smell as...

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Bad Content Marketing Advice: “Be Compelling”


This is the first in a series of posts (will there be a second? We’ll see how...

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Tune Out the Noise: Focus on Good Content


Well, this is awkward. Everyone has been preaching about content marketing for...

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Content Strategy vs. Content Marketing: How to get buy-in from decision makers


Many people mistakenly use the phrases Content Strategy and Content Marketing...

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5 Things You Need To Know About Content Marketing Right Now


The world of content marketing is ever-changing and evolving. In the midst of...

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How to Beat Writer’s Block: Tips for Content Marketers


As a content marketer, one of your main roles is to (duh) produce content. But...

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The Importance of Asking “Why?” in Content Marketing


How do you create great content that will attract an audience and build trust?...

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Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)


Looking for a great source of content marketing inspiration? Look no further...

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Content Marketing Mindset: Think Outside the Campaign


As a marketer, you’ve been trained to package efforts as campaigns. For...

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Have We Finally Figured Out A Way To Measure Content Marketing?


If you’re new to content marketing, figuring out how to determine what’s...

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Why Do You Suck At Content Marketing?


Everybody’s talking about content marketing, and just about everybody (93...

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Let’s Put An End To Blunt Force Marketing


The phrase “blunt force marketing” sounds awful, doesn’t it? But that’s...

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Writing Great Content and Fitness: They Have More In Common Than You Think


Did you ever stop to think about how closely aligned the discipline of writing...

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Thoughts On Starbucks Launching A Media Company


As you may have seen, Starbucks recently announced that it's launching a media...

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Tackling that Content Strategy Session: How to Make it a Little Less Daunting


“Why do we need to do content marketing?” This is a question you’ll...

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Content Marketing Lessons from ‘House of Cards’


[EDITOR'S NOTE: This post alludes to some of the plot for Season 3, but we're...

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Does Your Content Marketing Lack Velocity?


Here’s today’s Quiz Question: Does your marketing team move fast enough?...

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How To Write Enticing Sales Copy To Support Your Content Marketing Efforts


We talk about content marketing strategy and tactics here all the time on the...

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Content Marketing Silliness: Licensing Content


A lot of brands are struggling with content creation. That’s not news –...

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Content Marketing Smackdown: Marketing Automation vs. Storytelling


One of the really cool advances over the last few years is our access to data...

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Why Clickbaity Titles Might Not Be So Bad (Or “You Won’t Believe This Awesome #ContentMarketing Secret Trick!”)


Ask any content marketer how they feel about clickbait titles and chances are,...

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Your Biggest Content Creation Challenge: How


Start with why. That’s Simon Sinek’s branding advice, and it’s damn good...

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So, How Do We Create Content? A New Way To Look At Content Needs And Resources


Being in the content marketing industry, I have spent a great deal of time...

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Taking Content Marketing Back to Basics in 2015


When it comes to the fast-paced marketing and communications industry, it’s...

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Three Ways To Fuel Your Content Initiative


As a marketer, maybe you think “content” was so last year – and it was....

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The Silliness of “Content Selling”


Apparently, “content selling” is now a thing. Or at least, it’s a term...

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Get Internal Buy-In For Your Content Marketing Initiative


So, you’ve done your research and you know you need to launch a content...

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Marketing Clarity: Something To Shoot For In 2015


A friend of mine wrote on Medium over the weekend about the New Year and the...

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How Many People Does It Take To Build A Content Strategy?


No, this isn’t a bizarre riddle with some witty answer – it’s a serious...

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And The Big Content Marketing Winner For 2014 Is….


In many ways, 2014 saw an explosion of marketing technology. Organizations took...

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The Key to B2B Content Marketing Success in 2015


This past year, plenty of B2B companies embraced the idea of content marketing...

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Infusing Content Marketing Into Your Holiday Sales Strategy


Since Black Friday, I’ve received approximately 250 emails from various...

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My 2015 Content Marketing Resolutions


It’s that time of year. When we look back and try to learn lessons from our...

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Should Your Social Strategy Focus On Sales? Maybe Not…and Why That’s Okay.


As marketers, we have to look at the big business picture. We have to look at...

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Content Marketing Lessons From Chip Kelly: Unleash The Chaos


When it comes to content marketing, the old way of creating marketing content...

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When Content Disappears Into The Black Hole of Approvals


I bet I know what’s making you crazy. Waiting for that article you wrote two...

Post

Content Marketing Tip: A Little LOL Never Hurt Nobody


When it comes to content marketing, marketers often face the challenge of...

Post

Are You Building An Audience You Can Own?


Last year, I spoke to a big B2C brand trying to convince them that a content...

Post

Kardashians, Broken Internets, and A Quick Lesson in the Content Journey


In content marketing, we don’t create content “just to create content.” We...

Post

Four Content Marketing Predictions for 2015


Believe it or not, we’re in the homestretch of 2014 and the new year is just...

Post

Content Marketers: You Need To Be Social


It’s time to face the music – social media is not a fad and it’s not going...

Post

When Your Content Marketing Fails [from Content Marketing Insider]


If you talk to a CMO, odds are she'll tell you that her company is embracing...

Post

Brand Newsrooms: What They Are & How To Build One (from Communication World Mag)


Brand newsrooms have gotten a lot of buzz over the last couple years, as...

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Brand Newsrooms: What They Are & How To Build One (from Communication World Mag)


Brand newsrooms have gotten a lot of buzz over the last couple years, as...

Post

Actually, Yes You Do Need An Editorial Calendar


I stumbled across a Slideshare presentation from an SEO pro last week that...

Post

What Breaking News Can Do For Content Marketing


Journalists are a rare breed. They get this addictive adrenaline rush from...

Post

Content Marketing Pro Tip: Be Human


We’ll get to content marketing in a second, but first let’s talk about...

Post

3 Key Findings from the Content Marketing Institute’s B2B Research


One year ago, the content marketing industry looked just a little different....

Post

How Banks Can Use Content To Attract Millennials


Millennials are funny when it comes to money. If you follow the dollar trail...

Post

Choosing Sides: Content Marketing Quality vs. Quantity


Content marketers are always faced with a balancing act of quality versus...

Post

Top Five Public Relations Takeaways of 2014 (So Far)


As brands across the globe scurry to put in place public relations plans for...

Post

Content Marketing & Journalism: Not As Different As They’re Telling You


Our friends at Contently don't like the term "brand journalism" - they think...

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Content Marketing & Journalism: Not As Different As They’re Telling You


Our friends at Contently don't like the term "brand journalism" - they think...

Post

Brands Need To Treat Customers Like Partners (And Content Can Help)


Once upon a time in the history of marketing, brands said something to the...

Post

Social Media Hype Alert: Ello Isn’t All That


There’s a good chance that within the past two weeks, you’ve heard something...

Post

Lessons from the Worst Blogging Strategy Ever (or) the John Hughes Guide to Blogging


Let’s indulge our inner curmudgeon today and look at a case study of how to...

Post

Discovering your Public Relations Point of View


In all of our PR strategy sessions, one simple idea always seemed to rise above...

Post

Tips To Strengthen Your Content Writing Muscles


Some people are not great writers. There, I said it. It’s the same as saying...

Post

Corporate Storytelling: Coming to Your Emotional Rescue [from Content Marketing Insider]


As marketers, we're all driven by the dream of hitting a grand slam home run....

Post

It’s Time To Put Together Your 2015 Content Marketing Playbook


We’re now into Q4 and at this point, it’s getting to be the time were we...

Post

Your Mobile Site is Not Your Website’s Little Sister


“Marcia, Marcia, Marcia!” People of a certain age (ahem) will probably...

Post

Here’s Why We Sold Our Company To Trellist


That escalated quickly, didn’t it? It jumped up a notch. Less than...

Post

What Does ‘The Voice’ Have To Do With Content Marketing?


There are tons of reality singing competitions on TV, but NBC’s "The Voice"...

Post

Personalization: Coke Breaks Through


It’s no secret that people respond much better when there’s an element of...

Post

Brand Affinity: You Can’t Make Them Love You


You’re in marketing, so your job is to draw prospective customers closer to...

Post

Does the Future of Marketing Mean the Death of Marketing Departments?


A recent work assignment had me googling terms like “future of marketing.” A...

Post

What The 2014-2015 TV Season Has To Do With Content Marketing


For fellow TV lovers, September is a wonderful month of the year...it’s...

Post

The Secret Sauce of Content Creation


This might seem a bit cheeky, but I’m going to tell you the one thing that...

Post

A Report From The NewsCred Summit: Mind the [Content] Gap


Yesterday, I had the pleasure of attending NewCred’s Content Marketing...

Post

Is the Rule of 7 Dead?


The Rule of 7. You’ve probably heard of it. It’s the concept that your...

Post

What Marketers Need To Know: What “Value” Means to Millennials


Ever wonder why most millennials today won’t invest in that new car or...

Post

Your Content Is A Bad Pickup Line. Here’s Why.


Walking up to a complete stranger, or someone you’ve seen there before but...

Post

Why Consumers are Fed Up with Your Marketing


Folks, I’m about to share some information with you that may forever change...

Post

Content Marketing Lessons From The Release Of U2’s “Songs of Innocence”


I’m a huge U2 fan. I know they get preachy, I know Bono makes you crazy, I...

Post

Tips For Conducting Awesome Content Marketing Interviews


Content marketers are armed with the task of crafting articles, blog posts,...

Post

Is Your Content Trustworthy? [from Content Marketing Insider]


The reason to embrace content marketing is not because you read somewhere that...

Post

Content Marketing: 10 Things I’m Adamant About


Content marketing is quite clearly a red-hot topic in the world of marketing –...

Post

Spinning Consumers with the Virtual Reality Experience


I’ve never been in a severe tornado. Yet, the Weather Channel and movies like...

Post

Why Email Might Just Be Your Most Important Content Delivery Channel


You’re probably running in some circles trying to figure out how to adapt to...

Post

The Hard Truth: Why Reporters Won’t Answer Your Phone Calls


I remember those days in the Big Apple pitching heaps of reporters during the...

Post

What Content Costs: A Peek Inside Our Conversations With Prospective Clients


At Scribewise, we’re really fortunate to be able to deliver a service that...

Post

Pet360 CMO Rose Hamilton: “Content Is The Foundation Of Engagement”


Over the last few years, Pet360 has transformed itself from a pure ecommerce...

Post

Content Marketing Imperative: Developing an Editorial Sensibility


We all agree content marketing is the creation and distribution of...

Post

5 Must-Have Qualities For Successful and Smart Content Marketers


So you want to work in content marketing? Excellent choice! While developing...

Post

Sponsored Content: A Lesson in How to Do It Right


If you’ve thought about doing sponsored content to build your brand...

Post

The Surprising Thing About Google That’s Holding Back Your Content Strategy


When was the last time your marketing team broadened its reach beyond Google?...

Post

Does The Audience Hate Your Content? [from Content Marketing Insider]


Sirius Decisions’ Erin Povey recently wrote that, by and large, the...

Post

Conversion Key: Trust Your Audience


Our office is in Center City Philadelphia. If you’ve spent time in any city,...

Post

Fishy Facebook Campaign Gets Users to Stop Scrolling


OK. I’ll be the first one to admit: this headline taken out of context may...

Post

What You Can Learn About Storytelling From, Believe It Or Not, “Hercules”


I never expected to take anything away from the latest adaptation of Hercules...

Post

Step 1: Trust Your Audience


The temptation is to try to build a huge audience. That’s the clearest sign...

Post

Confessions of a Ghost Writer (And Why You Probably Need One)


Want to know a secret? I’ve done a lot of ghostwriting over the years. No,...

Post

The Disrespectful Brand: Why Employees Need to Be Engaged


True story: A 70-year-old woman approaches a brand-named restaurant to order...

Post

Why Smart Brands Are Leveraging User-Generated Content


Whether your brand is paying attention or not, the people who love your...

Post

The Nerds-Eye View on Blog Comments: Why They’re Awesome and Also Completely Unimportant


The boyfriend and I had a geeky disagreement last night. (To answer the...

Post

The High Dive: Making a Splash with Storytelling


I get an unsettled feeling inside when I think about diving – particularly...

Post

The Content Marketing Selfie: Narcissistic Content Sure To Fail


We are living in the midst of an epidemic of selfies. Mostly it’s just...

Post

Content Marketing: This is How Long it Takes to Write a Great Blog Post


How much time should blogging take? Excellent question. It’s one we discuss...

Post

Matrix of Mobile Content: Branding with an Alternate Reality


Remember in The Matrix when Morpheus says to Neo: “Have you ever had a...

Post

Are You Ready to Say “I Do” to Content Marketing?


Content marketing isn’t just some random strategy you can wine and dine and...

Post

Curiosity: The Killer Ingredient For Epic Content Creation


In business, it’s important to know the answers. All the answers. Fake it...

Post

Is Your Content Thrilling? [from Content Marketing Insider]


There's a lot of content out there. What makes something break through? The...

Post

When Content Marketing Doesn’t Work (And What You Can Do to Fix It)


You’ve heard time and time again that “Content is King.” And since it...

Post

5 Content Blunders to Avoid When Taking that Summer Vacation


Got summer vacation plans? Perhaps you’re going to spend some time soaking up...

Post

3 Stupid Ways To Pay For Content Creation


In newsrooms, several qualities are sought after: Obviously, the ability to...

Post

The Next Big Thing in Content, and the Next, and the Next


Today I give you a cautionary tale. Years ago, I worked for an old man. He’d...

Post

Job One For Your Content: Build Trust


The worst person at the party is the guy who talks only about himself. The guy...

Post

Brand Disconnect: Why Fast Food Consumers Aren’t Lovin’ It


In today’s rapidly-changing fast food industry, some consumers are hungry...

Post

The Psychology of Content: Why Are You Reading This Right Now?


You know what’s fascinating? What you’re doing at this very second. Yes,...

Post

Does Anyone Actually Trust Sponsored Content?


If you’ve decided to give content marketing a try, chances are you want to...

Post

The Evolution of Custom Content at Sports Illustrated: An Interview with SI’s Alec Morrison


What’s the best way to tell a story? That something we’re always thinking...

Post

Buying Young: A Peek into the Psychology of Millennial Consumers


Millennial consumers continue to be among the most misunderstood target...

Post

Even Facebook Wants You to Create Better Content


“Sponsored content” (a.k.a. native ads) has become the scarlet letter,...

Post

Content Marketing: Dive Deep, Win Big


In or about 1445, Johannes Gutenberg invented the printing press. In the...

Post

Quick Ways To Repurpose Content When You’re Short On Time


If there’s one thing content marketers are lacking these days, it’s time....

Post

Why Editorial Sleight of Hand Doesn’t Work: Report from the Contently Summit


Yesterday’s Contently Summit in New York left me with a lot of food for...

Post

Today’s Marketing Lesson: How 5 Brands Are Winning With Millennials


It’s no secret that millennials have the purchasing power to skyrocket a...

Post

The New York Times Created a Native Ad that Even Journalists Love


“Native advertising” has become one of those phrases that evokes a mix of...

Post

Content Marketing Interview: Curata CEO Pawan Deshpande


We're all trying to sift through a lot of content in order to find the nuggets...

Post

Make Sure Your Content Has An Authentic External Voice [from Content Marketing Insider]


The trouble with a lot of content is that it's internally focused. Marketing...

Post

Free-Range Content: The Secret To Great Corporate Storytelling


One of my favorite things about my job is that I get to interview a lot of...

Post

Coke’s Disingenuous Content


“Don’t do as I say, do as I do” is a mindset that has some Coca-Cola...

Post

An Amuse-Bouche for All: Repurposing Content to Expand Your Reach


While this approach ensures you finish all of your content tasks, it doesn’t...

Post

Building Your Brand By Never Talking About It


In an overcrowded marketplace where there are hundreds of other competitors...

Post

The Selfish Reason Publishers Want Your Native Advertising to Rock


Successful native advertising needs buy-in from three groups: An audience, a...

Post

3 Essentials to Increasing Customer Engagement


It’s been said before: Brands are missing the mark when it comes to engaging...

Post

Here’s What Marketers Can Learn From Mary Meeker’s Internet Report


Business professionals love their reports. But not many have the power to...

Post

Why A DIY Blog Could Be Costing You Customers


You know those fix-it types who know just enough to be dangerous? I once...

Post

A Content Creation Checklist


When you’re ready to produce some amazing content, what’s your approach?...

Post

5 Compelling Arguments to Prove Content Marketing ROI to The Boss


As content creators and marketers, we understand the many benefits of creating...

Post

Advice From Sirius Decisions: “We Start With The Audience”


I’m writing this as I return from the Sirius Decisions Summit 2014 and the...

Post

When Content is Like a Big, Red Strawberry … That Tastes Like Nothing


Ever bite into a succulent strawberry only to find that it tastes like …...

Post

Burger King Says You Can’t “Have it Your Way”


For 40 years, Burger King has been infusing the slogan “Have it Your Way”...

Post

How to Come Up With Blog Ideas Again and Again


One of the most common questions people ask me in regards to my job is how...

Post

Finding Your Brand Newsroom’s Editorial Metabolism


Truth: The pace of information in 2014 is mother-effing fast. People who...

Post

The Trouble With Freelancers [from Content Marketing Insider]


A lot of organizations hire freelance writers to help them execute their...

Post

Mega Brands Failing Miserably on Instagram


You probably won’t be surprised when I tell you that Nike is currently the...

Post

Battle of the Brands: Those With Original Content Win


Let’s just get it out there: If you’re not creating original content,...

Post

A Business Plan For Philadelphia Newspapers


If you were to start a newspaper today, well – you wouldn’t. But if you...

Post

25 Phrases That Make Journalists’ Heads Explode


From the dawn of language to today’s ultra-fast technology culture, words...

Post

How to Get Your Content to Stand Out


What do mustaches, mason jars, and skinny jeans have in common? They stood...

Post

Brand Journalism > Content Marketing


The content marketing land rush is on. Everywhere you turn, ad agencies, PR...

Post

Brand Journalism > Content Marketing


The content marketing land rush is on. Everywhere you turn, ad agencies, PR...

Post

Why People Aren’t Reading Your Blog


A company blog is a must-have asset. And there are plenty of stats to support...

Post

Creative Ways to Get Your Brand “LinkedIn” to Customers


LinkedIn reached a whopping 300+ million members in more than 200 countries...

Post

Can Brands Succeed At Explanatory Journalism? A Conversation with Contently’s Joe Lazauskas


There’s a lot of confusion about exactly what content marketing is. Here at...

Post

Five Ways Small Brands Undermine Their Own Social Media Efforts


For small brands, social media success can be hit or miss. And when the rules...

Post

Millennials Favor User Generated Content


Millennials. Can’t live with em’, can’t live—or be a successful...

Post

Content Marketing: 9 Things Your Editor-in-Chief Does Every Day


When you first plunge into content marketing, you’re probably focused on...

Post

Four Ways Content Marketing is Like Running a Race


I’m in the midst of training for the Broad Street Run, a popular 10 mile...

Post

How to Reach a Million People Through Content Marketing


Come here. I want to tell you something. Just you. You are the only one...

Post

New Twitter Tool Can Help Your Brand Own the Moment


Every brand has a social media moment. But most marketers are inundated with...

Post

Audience-Focused Content: How Microbreweries Connect With Beer Fans


A couple of weeks ago, my fiancé and I were on a quest. Our mission? To find...

Post

Marketing Technology Is Not Enough


The explosion of marketing technology has created amazing possibilities for...

Post

How To Fix Your Anemic Blog Traffic: Be Audience Crazy


You convinced the CEO and the CFO to invest in a content strategy. You...

Post

Meet SlideShare: The Social Platform You’re Probably Not Using


"I don’t know anything about SlideShare!  It sounds neat and simple." That...

Post

Are You Marketing Like It’s 1999?


Forget the funnel. Take that outmoded sales model and hide it in the back of...

Post

You’re Probably Failing At Turning Employees Into Brand Ambassadors


You have an ironclad brand marketing strategy and your budget is flexible...

Post

Trying to Be a Content Brand? Then Get Your Act Together


There’s no doubt in my mind that if marketers were on Whisper, there’d be...

Post

How To Be A Better Interviewer To Fuel Your Content Marketing


The best conversationalists don’t tell you what they know; they ask...

Post

Customer Engagement Secrets to Marketing Success


It’s not the devil that’s in the details, it’s human interaction. Would...

Post

Untapped Opportunities in Real-Time Marketing


Most brand experts equate real-time marketing with the delivery of...

Post

Instagram for Insta-Brand Engagement


Yeah, a picture’s worth a thousand words. But if you Instagram that ish,...

Post

Here’s Why The TedX Speaker Who Said “Content Is Worthless” Is Wrong


Music producer Brian McTear was one of the speakers at this past Friday’s...

Post

Is the Homepage Really Dead?


Everyone is buzzing about The New York Times Innovation Report and the...

Post

It’s OK to Discriminate and Here’s Why: Psychology of Content


When you get down to the very basics of brain function, there are some clues...

Post

Content GPS: Navigating through the Digital Roadblock


You’re driving in unfamiliar territory, but your GPS knows your target...

Post

Is it Really True That No One Reads Native Advertisements?


In the past 12 months, native advertising has exploded on the scene—and what...

Post

Do NSFW Headlines Work Better?


Do you spend much time creating headlines? I know you pour your heart and soul...

Post

Stop Making These Excuses and Start Creating Content Now


If you’ve been reading the Scribewise Blog for any period of time or have...

Post

How to Avoid Content Marketing Logjam


You are completely on board with the concept of content marketing. You...

Post

How Brands are Using Humor to Win Customers on Twitter


In a world where 500 million tweets are generated a day on Twitter, setting a...

Post

Maximizing Google Updates for Your Marketing Strategy


Maybe Google was feeling the Spring-cleaning vibes, or perhaps it was just a...

Post

The “New” Facebook: What Marketers Need to Know


A typical corporate Facebook strategy looks like this: build a massive...

Post

The Top Trends and Challenges of Content Marketing


Slowly but surely, the need to justify the value of content marketing is...

Post

These Things Are Not Content Marketing


Everybody says they’re using content marketing.  Last fall, Content...

Post

SEO Insight: The Purposes and Benefits of Using Subdomains


The attention of SEOs was driven to subdomains when Matt Cutts himself...

Post

Consumers Reward Trusted Brands Despite Privacy Concerns


Your customer begins every morning at six o’clock. By noon she has already...

Post

How Do You Define Social?


This may sound a bit hipster-y, but I knew about the teen exodus from Facebook...

Post

Corporate Storytelling: Why Are You Afraid To Be Compelling?


Why do we tell stories that suck? Nobody wants to hear a lame story. And yet,...

Post

Digital Natives and the Content Marketing Experience


The first of the Baby Boomers turns 70 on January 1st, 2016. And their...

Post

3 Secrets of Social Marketing: A Facebook Ad How-To


Social media success for brands remains something of a mystery. A good number...

Post

Just So You Know, Here’s The Point Of Content Marketing


There are two types of people in the world (or at least in this part of the...

Post

5 Challenges A Brand Newsroom Must Overcome


So, you’ve convinced the Big Dogs at your organization that content...

Post

Six Tools Every Content Creator Should Know About Now


Content creators are always looking for the latest and greatest tools to...

Post

Marketing Smackdown: Interruptive Tactics Vs. Content Strategy


Marketer Fred Catona’s claim to fame is a wildly successful advertising...

Post

Did You Read That Article You Just Tweeted?


If someone just shared this article with you, it may be worth asking that...

Post

Launching Your Content Strategy: Does The C-Suite Trust You?


Historically, marketing departments have been forced to work at the pace of...

Post

Close the Lead Generation Gap with Content Marketing


Do we still need people skills when sales are increasingly targeted through...

Post

In Content Marketing, is a Picture Worth a Thousand Words?


The way you tell a story matters. Those big gray blocks of text simply don't...

Post

Brand Shift: The Rise of the Educated Consumer


Ever think about the real difference between Kellogg’s and Millville? No,...

Post

Facebook Shares the (TV Analytics) Love


Time to share the spotlight, Twitter. There’s another social platform...

Post

5 Things Reporters Do That Content Marketers Should Do


At Scribewise, we believe the best content marketing is journalistic –...

Post

How to Incorporate Video Into Your Content Marketing [infographic]


Is content marketing with video better than chocolate with peanut butter?...

Post

12 Essential Words for Content Marketing Headlines


I'm cooking up a surprise for you. Write, if you will, like Hemingway. Top it...

Post

Winning Newsroom Attention: 5 Essentials from News Decision Makers


Marketing pros yearn to win the attention of newsrooms across the globe, but...

Post

What Does Facebook’s App ‘Paper’ Mean for Content?


Well done, Facebook. You’ve captured our attention once again. Maybe it’s...

Post

4 Things You Need To Transform Your Organization Into A Media Company


Can you imagine being the go-to source of information in your industry? Can...

Post

Psychology of Content: Why Do You Think They’re Called Users, Anyhow?


Do you sleep with your phone by your head like I do? Until today I really had...

Post

The App Just Scored: It’s Time for a Content Huddle


The excitement continues to mount going into this Sunday’s matchup between...

Post

What Journalists Can Teach Us About Big Data


There’s a reason why everyone screams and giggles like little schoolgirls at...

Post

Guest Blogging Should Be About Trust Building, Not Link-Building


A new decree by Google guru Matt Cutts sent a shiver through the world of...

Post

The 5 Topics You Must Address in Your Content


When you do your research online in preparation for a purchase, what are the...

Post

New Study Reveals Small Brand Leaders Lack Online Marketing Skills


On the cold snowy hills of online marketing, everyone has a shovel, but few...

Post

No Matter What You Read, There Really Isn’t a “Content Shock”


If you haven’t read Mark Schaefer’s controversial blog post, Content...

Post

Why Content Marketers Need To, You Know, Read Stuff


At the heart of content creation is the ability to write. Even if you’re...

Post

Survey Says: Consumers Value Emails Featuring Personalized Content


In today’s digital marketing environment, good ol’ email continues to be...

Post

All the Rage: User-Generated Content


Marketers are at a great disadvantage for one major reason: We’re totally...

Post

3 Characteristics of a Newsroom


There has been a lot of talk about brand newsrooms; can organizations truly...

Post

Notes from CES: Yahoo & Mobile Content


Content is a show that is well suited for the road. The world of content is...

Post

Notes from CES: Yahoo & Mobile Content


Content is a show that is well suited for the road. The world of content is...

Post

Wearable Tech Targeting Requires Focused Content


Your grandpa’s vintage watch may stir-up an emotional connection, but it...

Post

Social Media is the Sweet Spot for Retailers


There are two cupcake places in my neighborhood. One, Sweet Elizabeth’s, has...

Post

It’s Time To Focus On Content Distribution


If an infographic falls in the forest and no one hears it, does it deliver any...

Post

My Content Marketing Christmas List


Dear Santa, I’ve been good this year. Really I have. So, with that in mind,...

Post

The Most Effective Content Marketing on the Face of the Earth (This Week)


At first glance, #XMASJAMMIES appears to be a video version of one family’s...

Post

You Had Me at ROI: Taking Your Content to the Next Level


Content marketing. Everyone loves it, but not many people are sure if they...

Post

YouTube Under Fire: May Require Content Strategy Shift


The latest controversy brewing in the world of social media surrounds new...

Post

The Most Important Word In Your 2014 Marketing Vocabulary


The world of marketing is filled with a lot of jargon. A lot of acronyms. A...

Post

The Cool Factor in Content


References to popular songs. Casual and frequent use of curse words....

Post

Viral Marketing: The Good, the Bad and the Ugly


Want to become an overnight brand star? Just cook-up an outrageous story –...

Post

Content Marketing Outlook for 2014: Welcome to the Jungle


No, we’re not intentionally inundating you with New-Years themed posts. But...

Post

What is Your 2014 Content Strategy?


During the downtime of the Thanksgiving weekend, I did some thinking about how...

Post

Is Content Marketing Right For Your Audience?


We are peering straight down the barrel of 2014, and it’s time to make plans...

Post

Top Five Killer Marketing Trends for 2014


Do a Google search for “Top Marketing Trends for 2014” and you’ll find...

Post

Why Are Marketing Agencies Needed?


If someone were to question why you were paid or ask why you’re crazy and...

Post

Comparing Content Marketing and Journalism


Whenever I talk to someone about content marketing, I always stress that...

Post

Creating Your 2014 Marketing Budget: Impossible?


There are 36 days left in 2013, which means that if you haven't started...

Post

When Content is Clearly BS


I turn on the TV in the morning while getting ready for work. Like my fellow...

Post

B2B Brand Marketers on a Bridge to Nowhere


Ask a B2B corporate marketer what he’s been promoting over the past year and...

Post

Survey Shows Brands Are Embracing Native Advertising


Nobody likes being played the fool. These days, consumers have the upper hand...

Post

How To Become A Social Business


Here’s the problem with trying to grow your company’s presence on social...

Post

The Shocking Truth: Executives Remain Oblivious to Social Media


Say “tweet” to a corporate executive these days and he may duck to avoid a...

Post

SEO: Why GPTMC is Now Visit Philadelphia


For nearly two decades, Philadelphia’s tourism organization had one of the...

Post

Here We Go Round the Marketing Loop


Before social media took over the world, Marketing was all about the purchase...

Post

Here’s Why Your Content Needs To Be Freaking Brilliant


If you want to really make a difference for your business, it isn’t enough...

Post

‘Tis The Season for Content


Content does not exist in a vacuum. The best articles are relevant to the time...

Post

The Biebs Looks to Reinvent Teen Social Media


The Biebs is getting social. Well, even more social. Justin Bieber has...

Post

The Future of Journalism: Adapt or Die


Journalism as a business has been struggling for a full generation; making...

Post

Corporate Storytelling: Emotion Is Better Than Bullet Points


Logic rarely spurs action. So why do most marketers perform their jobs as if...

Post

GUEST POST: Build Your Content Marketing Dream Team


It takes a village to create good content. Build your content marketing Dream...

Post

Big Brands Not So Big on YouTube


Who would have imagined a world where small brand names would outpace big...

Post

Are Snaps and Pins the Next Must-Haves in Social Engagement?


Brands and social media seem to get along like peas in a pod these days. But...

Post

User Generated Content is the Future of eCommerce


Think about the last time you went to buy something on the internet. Or not...

Post

Can Digital Billionaires Rescue Journalism?


At a time when traditional journalism is being compromised (being gentle),...

Post

Halloween Horror Stories: Frightening Marketing Faux Pas to Avoid


It’s a sight that makes you cringe and cower behind your hands as you elicit...

Post

7 Utterly Fascinating Things You Should Know About Headlines


There’s a lot of content out there on the Internet – every day, two...

Post

Pretty as a Pinterest Stat


I’ll admit it. When my house recently sold, I did a social media audit of...

Post

Say Cheese! Or Not… Should You Change Your Google Plus Endorsement Settings?


Just imagine it now: Your face in an ad on a Google search results page. For...

Post

B2B Content Marketing: You’re Probably Failing


Business-to-business marketers have embraced content marketing as a way to...

Post

Transparency Marketing: The New Secret Sauce


The dinosaurs of our marketing past are now extinct. Today, traditional...

Post

Secrets of the Internet (AKA These Pretargeted Boots Are Made For Walking)


You’re shopping for boots online and you’re not quite ready to buy, so you...

Post

3 Great Examples of Content Marketing


Some brands just know how to get it right. Earlier in the year, we looked at a...

Post

Embracing “Youtility” With Helpful Marketing


Honestly, I don’t want to hear how great you are. I don’t want to know...

Post

In Content We Trust


When someone says “trust me,” that’s a sure sign you’d better not. In...

Post

Big Bang Theory of PR


The smash hit “The Big Bang Theory” opened its new season last Thursday...

Post

BuzzFeed and The Featured Partners


The article is “10 Things You Shouldn’t Be Embarrassed About.” And in...

Post

Content Marketing Q&A: SAP’s Michael Brenner


There are plenty of great examples of companies excelling at content...

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Content Marketing Q&A: SAP’s Michael Brenner


There are plenty of great examples of companies excelling at content...

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Breaking Bad Finale: What Jesse Pinkman Knows About Marketing


Advertising. It’s the thing that separates drug dealers from every other...

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R.I.P. Keywords- Is Google’s Sweeping Encryption Policy a Sign of the End Times?


In the new world of marketing, data is everything. It helps us identify...

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How to Take Your Business Blog From Good To Great


It isn’t easy to get your business blog noticed – as of two years ago,...

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Content Marketing Strategies that Fail


It’s hard to accept failure in any setting. A college philosophy exam. Your...

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The Tension Between Lead Gen and Marketing Creativity


We have reached a point in time at which everything is measurable. Everything....

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NEWS: Scribewise Names Bryan Evans Vice President of Outreach


Woot! We're growing! We're very excited to announce that Bryan Evans has...

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42 Things I Learned At Content Marketing World


I’m in the air flying home from Content Marketing World. My brain is...

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Content Curation Best Practices


A few months ago, I accidentally witnessed an epic Twitter smack down. When...

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Visual Content Marketing Strategies: A Case Study


The visual web is on the rise and businesses are seeing the bigger picture....

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Scribewise in the Philadelphia Business Journal!


We're very excited to be featured in today's Philadelphia Business Journal....

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How to Jumpstart Your Content Marketing Strategy


The marketing director was new to the company, and he saw the business with...

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Best Google+ Practices


Let’s get one thing straight. Google doesn’t think it has the divine right...

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How to Make Your Brand Stand Out


Coming up with a marketing and PR campaign is always a challenge, because you...

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Convincing Your CEO to Invest in Content Marketing


So you’ve done your research and have decided content marketing is the way...

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Here’s How To Build Your Editorial Calendar


It’s true, you don’t actually have to have an editorial calendar for your...

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Content Plus: Get on Google+ Now


When R&B recording artist Ne-Yo took the stage in Central Park for his...

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Content Match-Up: In-depth Articles vs. The Listicle


In an act against the “less is more” philosophy currently embraced by...

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A Brand Newsroom Approach To Finding The Right Idea At The Right Time


Timing is everything. This is particularly true in marketing, a discipline in...

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Content Marketing for Nonprofits


How do you get a robust marketing campaign without spending money? It’s a...

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Is it Wrong to Check Facebook While Driving?


Computing while doing other things is pretty much standard practice these...

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Small Business Owners- Content Marketing is For You, Too


You’ve seen how successful content marketing can be for the big dog...

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Stop Making These 5 Common B2B Content Marketing Mistakes


Congratulations! You’ve made the decision that your B2B firm can provide...

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How To Be Compelling


There’s one quality that separates the winners from the losers. In a way, it...

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Why Forbes Is Wrong About the “Dirty Little Secret” of Content Marketing


For some companies, content marketing just isn’t working. Social media...

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Nate Silver Leaves ‘The New York Times’ to Pursue A Broader Content Strategy


As with any bad break up, you’re bound to experience shock, shed some tears,...

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Do CMOs Understand the Concept of Engagement?


Here’s a question for chief marketing officers. What part of customer...

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The Sharknado Effect: Does Social Buzz Really Convert More Consumers?


SyFy’s latest low-budget flick about a tornado of sharks in Los Angeles,...

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What Makes Content Good?


Yes, there’s a ton of content out there, and that has led to some pushback...

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5 Mistakes Content Marketers Make


In the brave new world of content marketing, it's easy to take missteps. Here...

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How do you get your news?


Dinner with my parents was quite revealing. Growing up, it was standard...

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Why Native Advertising Isn’t The Answer For Your Brand


With the display ad market continuing its long slog to irrelevancy lots of...

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4 Things Newsrooms Do That Your Marketing Dept. Probably Doesn’t


There is momentum to change the way marketing departments operate – to make...

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Marketing Lessons From Pope Francis


The Catholic Church isn’t exactly what you’d call a forward-thinking...

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Content Without Borders: Contentful’s Multi-Platform Capability


Did you ever have a picture that didn’t quite fit in the frame? You might...

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Myspace Embraces Content in its Rebirth


Myspace had its official star-studded launch party earlier this month, thanks...

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What Your Customers Are Saying: Stop Interrupting Me!!


Most online advertising is a miserable failure. It is usually ignored by the...

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Musical Chairs for Writers: Journalism vs. Content Marketing


My friend Sam Wood works at Philly.com. While many of his colleagues have been...

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How to Achieve Authentic, Quality Content


We’ve already clarified what content marketing is and what it isn’t. But...

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Content Strategy At The Speed Of News


A big question that many brands ask is what’s the right amount of content?...

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Hashtag: #loveFacebook


They got their start in one of the nerdiest (and now quite dusty) corners of...

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Has Your Brand Crisis Gone Viral? Follow Fathead’s Example


Like a jaw-dropping episode of Game of Thrones, a PR crisis can gain attention...

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Don’t Be a Creeper – Be a Content Creator


Nobody likes a creeper. When you’re at a party, are you going to approach...

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5 Ways To Jumpstart Your Stale Corporate Blog


If it’s been five weeks since your company updated its blog, you have a...

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Influencer Marketing: Content Marketing on Steroids


Content is only as good as the audience it reaches. We talk a lot about...

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NYSE Rings the Opening Bell for Content Marketing


The New York Stock Exchange (NYSE) has had its ups and downs through the...

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Which Social Media Sites Are Right For Your Business?


How social is your business? A lot of companies – particularly B2B firms –...

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Social Media and the Storytelling Transformation


Even if you’re not a published author, you are still, in fact, a...

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Careers in Content Marketing


When the head of a global advertising agency leaves his post to join a content...

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What Google Penguin 2.0 Means For Content Strategy


For marketers who’ve made their living on tricking search engines and gaming...

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The Social Media Content Marketing Matrix


You have a really big... social media following. But when it comes to...

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Content Writing: Do This, Not That


When it comes to demystifying the enigma of content marketing, you have...

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Content Curation is Where Your Content Strategy Starts


So, you’ve realized that implementing a content strategy is smart business...

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6 Social Media Lessons From Those Sorry Mofos At Amy’s Baking Company


I just checked in at Amy’s Baking Company Bakery Boutique and Bistro on...

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Content on Pinterest is the Key to Winning A Woman’s Heart


That box of chocolates and bouquet of flowers are so three years ago; cheesy...

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The Art and Science of Content Creation


The rise of content marketing has marketers scrambling for solutions to the...

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Twitter Becomes a Top Line Customer Service Vehicle


There’s an explosion of consumer interest in using Twitter as a top line...

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Content Marketing for Goldfish?


Let’s face it—if you’re someone who uses the Internet on a daily basis,...

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2013 Inbound Marketing Report: It’s About The Customers


Once upon a time, customers did what brands told them to do. Buy our toilet...

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How to Write a Blog Post


Come on. Seriously? You’re about to sit down and bore the living daylights...

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What Aristotle Can Teach Content Marketers


Words and the ways in which we use them can be the most powerful weapon of...

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Corporate Storytelling: You’re Doing It Wrong


So many organizations are looking to tell their story; corporate storytelling...

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Should I Write a Press Release?


Do you really need to write another press release, ever? There’s a lot of...

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7 Reasons Your Company Blog Sucks


Just about every organization has a blog these days. The strategy behind most...

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What Vine Teaches Us About Content


Quite possibly the most rapidly adopted social sharing tool to date, Vine...

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What Doctor Who Can Teach You About Content Strategy


Pop quiz. You’re handed the keys to a 50-year-old science fiction television...

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The American Red Cross Shows the Good Side of the Brand Newsroom


There’s a lot of confusion over the concepts of the brand newsroom and...

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Making Whitepapers Part Of Your Content Strategy


Whitepapers have become immensely popular in the B2B world. As content...

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Content Methodology: Long Term Plan or Spur of the Moment?


There is a slip of paper taped to the mixing board at NPR's Fresh Air. It...

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Just Keep Writing: Dealing with Writer’s Block


I don’t know how many times I’ve found myself staring blankly at a stark...

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Using LinkedIn As Part Of Your Social Media Strategy


For the longest time LinkedIn was just flat out lame - the boring social...

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Take the Con Out of Content


Have you heard of spamdexing? It’s a set of black hat hacker techniques...

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The Importance of Editing For Content Marketing Credibility


All hail the mighty gods known as Spellcheck and Grammarcheck, who exist solely...

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Trend Watch: The Linguistics of Content Marketing


Salesy. It’s a term that’s cropping up with increasing frequency. That's a...

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Creating Content for Humans


Boop beep bop bop boop beep. If you have no idea what that’s supposed to...

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Why Shareable Content Is Critical


The latest buzzword in content marketing is shareable content – content...

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Scribewise Participates in Wharton’s “Future of Advertising” Program


Exactly where marketing is headed is very much a mystery. There are a lot of...

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What You’re Doing Wrong With Content Marketing


How’s that content strategy coming along? If you feel like you are doing it...

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How to Incorporate Micro-Content into Your Content Marketing Plan


Micro-content: A fancy umbrella-term for your posts on sites such as Twitter,...

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Where Is This Mashup Of Agencies and Media Outlets Headed?


Ask any journalist, and they’ll tell you these are terrifying times. Ask any...

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Casual Encounters in Content Marketing


Really good marketing is the same as hitting it out of the park at a...

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What The Coming NY Times Redesign Means For Content Marketing


From Mashable to ReadWrite, it seems that niche publications are all moving in...

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Make ‘Em Laugh or Make ‘Em Cringe: Psychology of Content Marketing


There are two new items on my content marketing to do list. 1. Develop a mass...

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3 Ways to Overcome Social Media Woes


Years ago, explorers were defined by the new lands they discovered. Today,...

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Examining the Brand Newsroom Concept


Since the marketing folks at Oreos newsjacked the Super Bowl blackout a little...

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Marketing Lessons From a Go-Go Dancer


It was a relatively quiet night at The Trestle Inn. What used to be a...

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Why You Should Create an Editorial Calendar for Your Content Strategy


So maybe waking up at 5 a.m. on a Monday morning wasn’t the best idea ever,...

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Is Content Marketing Just Another Crappy Fad?


The eye-rolling has begun. There is a growing backlash against content...

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What’s Trust Got to Do With It?


You know what you are? The most trusted source. Or at least you have the power...

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How Buzzfeed Leads The Way On The Concept Of Shareable Content


One of the misnomers when it comes to content strategy is that it requires a...

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Why You Can’t Have Great Content Without Great Design


With one last scan of your latest blog post, you release a sigh of relief and...

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Here’s The Whole Point Of Content Marketing


When we first speak to someone about content marketing, there are plenty of...

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What’s Better For Online Marketing: Search Results Or Social Media?


Before I address the question in the headline, let me ask you this: what would...

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Don’t Waste Your Time Accumulating Facebook Likes


When setting up a new editorial property or content strategy, there’s...

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Marketing Like A Newsroom


When the lights went out at the Super Bowl earlier this month, the power...

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Setting Up An A/B Test In 10 Minutes With Google Analytics


In content marketing you often are leading a reader down the funnel to a page...

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Content Marketing: How Do You Know If It’s Working?


A friend and former colleague asked me the other day how do you know the...

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New eBook on Public Relations for Startups


You’re a tech startup. And you can’t seem to get even a whiff of interest...

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Content Marketing Success: Learning to Respect The Funnel


While most of the Internet is measured in seconds or tweets, a good editorial...

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Putting the Marketing in Content Marketing


If your content falls in the forest and no one ever reads it, does it make a...

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News Release: Scribewise Names Monica Montesa Content Specialist


Scribewise is psyched to welcome Monica Montesa to the team! Here's our news...

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Awesome Super Bowl Ads – Do They Build Audience Trust?


On the eve of the Super Bowl, Madison Avenue is all atwitter, excited for the...

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Content Marketing: You vs. Traditional News Media


There is plenty of evidence that old line news media is dying. Newspaper...

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Content Marketing Without Great Writing? Impossible


This morning I got the Slideshare newsletter and one of the headlines was,...

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Content Marketing: How Much Is Too Much?


As we talk to various organizations, we explain to them the tiers of our...

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What Is Native Advertising And Is It A Good Thing?


Now that I’ve left NPR and work full time in digital content marketing, I am...

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Most Content Marketing Is Crap (And How You Can Avoid Making Crap)


There is a brilliant eBook that just came out of the UK entitled Crap: The...

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Hey, Content Marketers: Here’s How to Think Like a Journalist


Journalists don’t just pitch stories to their editors, interview sources and...

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CASE STUDY: Don’t Let Your Content Strategy Be Like “Half-Assed Sex”


It’s no secret that organizations around the world are rushing headlong to...

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What Daniel Pink’s New Book Tells Us About Marketing


Here’s the big irony in marketing. Even though you’re hyper-focused on...

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Content Marketing: A Disruptive Approach


Do you understand your customers? What are your customers’ pain points?...

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Content Marketing: The Disruption Is Happening


Yesterday, like every Sunday in the fall, I watched football. Lots and lots of...

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Why Content Creation Will Never Be Your Company’s Core Competency


The evidence is mounting, and your marketing team has settled on thought...

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What Does Your 2013 Marketing Budget Look Like?


You’re probably frantically trying to put together your marketing plan for...

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The Content Marketing Opportunity: The Death Of The News Biz


The newsroom as we know it is gone. A recent monster report, Post-Industrial...

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The High F.I.V.E. Method For Content Marketing Success


The Internet is filled with content, and virtually all of it is crap. Crap,...

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Fixing Marketing For The Arts


Thanks to some friends, I was invited to and got to...

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Content Marketing: 7 Things Not To Do


A content strategy sounds like a brilliant idea for your company, and it’s...

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Social Media Is Like Sex (& Content Is The Love That Makes It Better)


In my last post, I wrote about the difference between social media and...

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Social Media Is Like Sex (& Content Is The Love That Makes It Better)


In my last post, I wrote about the difference between social media and...

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The Difference Between Content And Social Media


The concept of content marketing is growing by leaps and bounds; everybody in...

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3 Unlikely Companies Having Shocking Content Marketing Success


Face it. Your customers are not going to get an annual subscription to a...

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Study Shows Big Opportunity For Content Marketing


Once upon a time, people got their news around the...

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[Infographic] Explaining Inbound Marketing


We've written previously about preference marketing - the reality that...

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5 Big Obstacles To Content Marketing Success


There is no denying that content marketing is the trendiest thing in marketing...

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Content Marketing Can Connect You To Generation M


They call them Millennials. The biggest generation since the Baby Boomers. And...

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5 Ways Public Relations Has Changed


In the marketing mix, public relations has always carried the most credibility...

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How To Maximize SEO In The Preference Marketing Era


Think about the last time you found exactly what you were looking for on the...

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6 Types Of Content To Fulfill Your Content Marketing Strategy


All this gibberish about content marketing – what is everyone talking about?...

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NEWS: Scribewise Names Sue Spolan Director of Media and Content


Exciting news for us here at Scribewise! We've named veteran journalist Sue...

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Reboot The Mission – Changing Your Marketing Mindset


There’s a very good chance that you need to completely change your marketing...

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[infographic] Does Social Media Make Sense For Your B2B Firm?


I had an interesting discussion Friday with a friend concerning social media...

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Delivering In The Experience Economy


What clients and prospects want has changed. Well, really, that’s not true,...

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The New World Of “Preference Marketing”


There was some great thinking at Forbes.com this week from Christine Crandell...

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5 Ingredients Of Great Content


Content marketing seems so simple, doesn’t it? Once your strategy is set,...

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Everybody Loves Content Marketing… But Can They Execute?


Holy smokes! It’s true – content marketing really is on the rise. A new...

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On Branding: Learning From The Mistakes Of Others


I had lunch with a friend this week who teaches at Drexel, and she told me...

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Is Marketing Really Dead?


Consultant Bill Lee declared the death of marketing at the Harvard Business...

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A Victory For Quality – What The New SEO Means For Content


The dramatic change in search engine algorithms is...

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We Believe In Email


Email seems sooo old school, doesn’t it? ...

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Did Twitter Wreck The Olympics?


Everywhere you turn, people are crabbing about NBC’s tape-delayed coverage...

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The Social Media-Content Creation Disconnect


A new survey of Fortune 500 CMOs shows that those big companies have dived...

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The Big Marketing Opportunity – Hispanic Americans


If Hispanic Americans made up their own country, they’d be the ninth largest...

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Social Media: Quality or Quantity?


Everybody wants more fans and more followers....

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In Defense of Content Curation


There’s been a fair amount written lately about...

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How We Define Content Marketing


The word “content” gets thrown around a lot...

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Why You Should Have An Email Campaign


You’re on social media, I’m on social media, we’re all on social media....

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Content: The Heart Of Online Marketing [Infographic]


Your consultants are pushing you to be more active...

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Branding Like Springsteen


A brilliant column this morning from David Brooks...

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Case Study: Pro League Authentics Engages With “Uniform Geeks”


One of the more fascinating niches of sports fans...

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5 Content Marketing Lessons From Big League Sports


About 90 years ago, a new phenomenon called “radio” swept America. In the...

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5 Content Marketing Pain Points (and How to Fix Them)


Do you know when the best content marketing campaigns end? Never. In fact,...

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Content Marketing And The Rest Of The Sales Funnel


The conversation around content marketing continues to grow louder. Content...

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B2B Firms – Don’t Be Afraid! Make It Visual


There’s a good post this morning at the Content...

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Case Study: How Monetate Kicks Content Marketing Ass


Monetate is a young technology company in...

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[infographic] How Marketers Should Be Using Pinterest


Pinterest is blowing up faster than you can say "Facebook IPO," but it's still...

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Focus On The Why And The What


Should your business be on social media? Maybe....

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How To Act Big For National Small Business Week


It’s National Small Business Week, which raises a question (at least for us)...

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Introducing Scribewise


So, yes, we've rebranded. Moving forward, we'll be known as "Scribewise." The...

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Promoting Your Content, In 12 Easy Steps


We get asked this a lot: If we write great content...

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Living On The Visual Web


So you’ve decided to launch a content marketing...

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Debunking 3 Myths About Content Marketing


We’re convinced that content marketing is not...

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Targeting People, Not Spiders


For a very brief time, content marketing was all about fooling search engine...

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Facebook Makes It Easier To Find Social Media Experts


If you’re having a hard time discerning which newly-christened social media...

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The One Question You Need To Answer Before Putting Your Business On Pinterest


Let’s be honest – there’s a lot of nitwit followerism (I just made up a...

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Engaging Your Prospects


Whenever I walk into a store and a salesperson rushes over to ask me if I need...

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The Business Case For Digital Content


Delivering industry-centric content sounds just wonderful, but can it...