Good marketers are hardwired to please people. Whether that’s your agency client, your customer, your boss, or some other stakeholder in the marketing mix, it’s natural to want to say “yes” as frequently as possible. It makes sense, since saying yes leads to opportunities for success—both personally and for the organization you’re supporting.
Posts by Bill Conn
The Brick-and-Feathers Strategy for B2B Content Marketing
B2B Marketing Authenticity: 5 Lessons We’ve Learned from Clients
Learn more about staying true to your brand when trying to reach potential clients.