When a company hires a content marketing agency, the job isn’t done. The client must be an active partner. Here’s how to be a good content marketing client.
Content Marketing: Strategy Without Execution Will Get You Fired
A lot of companies focus on content marketing strategy without ever thinking about execution. That’s a mistake. Here’s why.
Content Marketing is Supposed to Be Hard
Everybody is pushing “content marketing hacks.” But they’re all lies. Content marketing is hard work.
Content Marketing Mindset: Embrace the Contradiction
Content marketing requires a new mindset – the best way to sell is to stop selling so hard.
Content Marketing Mindset: You Have to Trust Your Customers, Too
Content marketing is about building trust with your audience. However, before a brand can do that, it needs to trust its own customers.
The Case for High Quality Content: Consider the Customer
Attention is our most precious resource. You have to earn your customers’ attention with high quality content marketing.
Corporate Storytelling Requires Courage
Corporate storytelling is a buzzphrase you’ve likely heard. Actually telling compelling corporate stories requires courage in the face of doubters.
Without Content, You Don’t Exist
In today’s online universe, brands MUST create content. If you aren’t engaged in content marketing, you don’t exist in the eyes of your customers and prospects.