Posts by Kaitlin Loyal
Bringing Courage to Marketing at a B2B Tech Giant

Bringing Courage to Marketing at a B2B Tech Giant

Change is hard. Change at large organizations is even harder. But if you have confidence in a new way to do things, you’ll fight for the idea. This is the story of how Michael Brenner used data to fortify his belief in a new way and change the way SAP marketed itself.