Posts by Kaitlin Loyal
How Thought Leadership Drives Demand Generation Efforts
B2B Marketers: You Need Demand Generation Before Lead Generation
The Art and Science of Content Creation
Content creation is in danger of becoming over-engineered. Content markets need to embrace both the science and art of content.
Content Marketing: What’s the Difference Between Whitepapers, eBooks, Sell Sheets and Case Studies?
People mean different things when they use the terms whitepaper, eBook, sell sheet and case study. This post defines each.
What We Should Have Done Differently: An Exercise in Correcting Our Own Scaredy Cat Marketing
Good marketers are hardwired to please people. Whether that’s your agency client, your customer, your boss, or some other stakeholder in the marketing mix, it’s natural to want to say “yes” as frequently as possible. It makes sense, since saying yes leads to opportunities for success—both personally and for the organization you’re supporting.
Bringing Courage to Marketing at a B2B Tech Giant
Change is hard. Change at large organizations is even harder. But if you have confidence in a new way to do things, you’ll fight for the idea. This is the story of how Michael Brenner used data to fortify his belief in a new way and change the way SAP marketed itself.
Common Marketing Misfires, and How Not to Shoot Yourself in the Foot
Many Agencies Do Content Marketing—But Who Does It Well?
