Good marketers are hardwired to please people. Whether that’s your agency client, your customer, your boss, or some other stakeholder in the marketing mix, it’s natural to want to say “yes” as frequently as possible. It makes sense, since saying yes leads to opportunities for success—both personally and for the organization you’re supporting.
Posts by Lauren Milewski
A Higher EQ: 4 Ways to Amp Up Your Content’s Emotional Quotient
Making an emotional connection with your audience is even more important than getting gobs of impressions.