People mean different things when they use the terms whitepaper, eBook, sell sheet and case study. This post defines each.
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Posts by Scribewise
Changing an Insurance Broker’s Business Trajectory
Generating Demand in a Commoditized Space
Interactive Story Stream Opens the Demand-Gen Flood Gates
Reigniting Growth for Navigate through Targeted Storytelling
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The SEO Delusion (Story Stream)
When you focus your marketing program around luring people to your website with high volume keywords, you are attracting takers—people who come to your website for one little nugget of knowledge or some clickbait headline, take what they want, and leave. Is that smart business? We say no. We call it the SEO Delusion.
Actionable Branding: Putting Your Brand to Work (eBook)
You know what the trouble with branding is? Too often, it’s a big project that generates a lot of energy … and then when it’s done, it’s done. That’s not the way it’s supposed to work.
It’s up to marketers to create a connection from the product and company to the buyer. The way to create a connection? A strong brand story.
Everything the CEO Needs to Know About Content Marketing (eBook)
What is this content marketing thing you’re hearing so much about? And, more importantly, can it help your business grow?
Here’s Why Your Content Marketing is Failing
Your content marketing probably isn’t working as well as you’d like, and it’s probably due to your marketing team being overloaded with projects. Here’s how to fix it.
Webinar: Bringing Emotion to B2B Content
Most B2B content marketing is … boring. Please join us for a webinar with SEMRush in which we discuss the importance of bringing emotion to your B2B content.
