When you focus your marketing program around luring people to your website with high volume keywords, you are attracting takers—people who come to your website for one little nugget of knowledge or some clickbait headline, take what they want, and leave. Is that smart business? We say no. We call it the SEO Delusion.
Posts by Scribewise
Helping Smart People Showcase Their Smarts
SERVICES PROVIDED
Flexing Our Storytelling Superpowers for Navigate
SERVICES PROVIDED
Building a Community for Health-Focused International Travelers
SERVICES PROVIDED
Developing Impactful Advertising to Drive Higher Education Enrollment
SERVICES PROVIDED
Giving a Voice to Delaware’s Most Vulnerable Citizens
SERVICES PROVIDED
Focusing on the Content Experience to Reach “Boots on the Ground” Construction Professionals
SERVICES PROVIDED
Helping an Insurance Brokerage Deliver Their One-of-a-Kind Message
SERVICES PROVIDED
Actionable Branding: Putting Your Brand to Work (eBook)
You know what the trouble with branding is? Too often, it’s a big project that generates a lot of energy … and then when it’s done, it’s done. That’s not the way it’s supposed to work.
It’s up to marketers to create a connection from the product and company to the buyer. The way to create a connection? A strong brand story.
Everything the CEO Needs to Know About Content Marketing (eBook)
What is this content marketing thing you’re hearing so much about? And, more importantly, can it help your business grow?