Content marketing initiatives can often get bogged down because of internal friction, such as misunderstandings and lengthy approval processes. Here’s how to identify friction points and how to avoid them.
Content Marketing: Start With Your Editorial Promise
The editorial promise is the vow you make to your audience, and the foundation of your content marketing strategy. Without it, you’ll struggle to maintain focus and find content marketing success.
The Very First Thing You Need To Do Every Time You Create Content
Sometimes it’s hard to get started when you have a writing assignment. Here’s a secret that will help you dive in to creating content every single time.
Content Strategy vs. Content Marketing: How to get buy-in from decision makers
This post defines the difference between content strategy and content marketing, and demonstrates how to get executive buy-in for both.
The Importance of Asking “Why?” in Content Marketing
The Importance of Asking “Why?” in Content Marketing. Asking “why” can help you better understand the company, products and industry you’re writing about – and ultimately connect with the audience.
Tackling that Content Strategy Session: How to Make it a Little Less Daunting
A successful content marketing effort begins with internal buy-in. Here’s how to mobilize your team.
Your Biggest Content Creation Challenge: How
You already know “why” content marketing is right for your organization. Now you have to figure out how you’re going to get it done.
So, How Do We Create Content? A New Way To Look At Content Needs And Resources
Many organizations get stuck figuring out how to create content. This post shows how to form a plan for content marketing execution.
Three Ways To Fuel Your Content Initiative
The New Year is a time to take a fresh look at your content strategy and ensure that your “content fire” continues to burn bright. Here’s how.
Get Internal Buy-In For Your Content Marketing Initiative
Getting C-level approval for a content marketing initiative isn’t always easy. Here are some helpful tips for getting top management to sign on.