Content marketing initiatives can often get bogged down because of internal friction, such as misunderstandings and lengthy approval processes. Here’s how to identify friction points and how to avoid them.

The editorial promise is the vow you make to your audience, and the foundation of your content marketing strategy. Without it, you’ll struggle to maintain focus and find content marketing success.

Sometimes it’s hard to get started when you have a writing assignment. Here’s a secret that will help you dive in to creating content every single time.

This post defines the difference between content strategy and content marketing, and demonstrates how to get executive buy-in for both.

The Importance of Asking “Why?” in Content Marketing. Asking “why” can help you better understand the company, products and industry you’re writing about – and ultimately connect with the audience.

You already know “why” content marketing is right for your organization. Now you have to figure out how you’re going to get it done.

Many organizations get stuck figuring out how to create content. This post shows how to form a plan for content marketing execution.

The New Year is a time to take a fresh look at your content strategy and ensure that your “content fire” continues to burn bright. Here’s how.

Getting C-level approval for a content marketing initiative isn’t always easy. Here are some helpful tips for getting top management to sign on.