Brand newsrooms have gotten a lot of buzz over the last couple years, as organizations try to build teams that meet the new content marketing imperative. And, as with content marketing, there’s a lot of confusion over exactly what we’re talking about. In an article I wrote for the IABC’s Communication World Magazine, I take a look at the Brand Newsroom concept, some ideas on how to build one to maximize your content marketing efforts, and the people you need on your team.

Click here to see the full article.