Case Study: LendingPoint

On Day 1, the clock was ticking.

LendingPoint hired us to put them on the map with investors and potential partners—and we had four months to get it done. Oh, one other thing: They hadn’t even launched yet.

But you know us—we love a challenge.

We created a campaign and positioned LendingPoint principals as thought leaders in the emerging-but-crowded online consumer lending space. Bylined articles in vertical media like Credit Union Times and CU Today quickly led to mentions in VentureBeat and Business News Daily. Next thing you know, LendingPoint is featured in HuffPo and U.S. News & World Report.

We shattered the aggressive goals LendingPoint had set. Co-Founder Juan Tavares emailed us: “Phenomenal work. Take a bow.”

About LendingPoint

A startup in the technology-driven consumer lending space.

“Phenomenal work. Take a bow.”
– Juan Tavares, Co-Founder