Case Study: Navigate

After a decade-and-a-half of success, Navigate decided it was time to do some deep thinking on how it could make the leap to the next level. The partners took a good hard look at every aspect of the business—and made moves to rebrand and up their marketing game.


Venture capitalist Ben Horowitz has said, “your story is your strategy.” Getting the Nav story right would help propel them into the next phase of their history.


So we started working together. And we listened. We sat in on strategic business discussions. We asked questions. Lots of questions. And we dived into reviewing their existing materials and researching the competition and the broader industry context. We poked and prodded, shot the shit and bounced around ideas. It was fun, it was invigorating and it stayed on track—thanks to our branding process.

The result was a story that has energized the Nav team. A new logo, a new website … and a renewed excitement built on the confidence that their smart and fun approach will resonate with their clients.

About Navigate

A consulting firm that helps large, complex companies realize sustainable, transformative change by elevating the way they serve their customers and the way their employees work together.

How we’ve helped

  • Branding
  • Graphic Design
  • Website Development
  • Content Marketing
  • Social Media

“Phenomenal work. Take a bow.”
– Juan Tavares, Co-Founder