Talk to People Not Logos

Marketing Week in Review: As Always, With Google It’s Complicated

Each week, Scribewise brings you the best marketing content from around the...


Eliminating the Friction of Content Creation

Content marketing initiatives can often get bogged down because of internal...


Content Marketing: Start With Your Editorial Promise

The editorial promise is the vow you make to your audience, and the foundation...


Awesome Super Bowl Ads – Do They Build Audience Trust?

As the Super Bowl advertising binge approaches, we take a look at the...


Content Marketing: You vs. Traditional News Media

Can your content strategy really compete with established news media to deliver...


Content Marketing Without Great Writing? Impossible

There's no reason to click on the following headline: “Content marketing for...


Content Marketing: How Much Is Too Much?

Statistics show that the most effective content strategy calls for publishing...


What Is Native Advertising And Is It A Good Thing?

Native advertising has emerged as a new marketing tactic. This article describes...


Most Content Marketing Is Crap (And How You Can Avoid Making Crap)

Everyone claims to be content creators, but most of their content marketing is...


Hey, Content Marketers: Here’s How to Think Like a Journalist

Journalists don’t just pitch stories to their editors, interview sources and...