The Content Marketing Mindset
Our approach to creating killer content
Wild guess: You have smart people at your company.
Another wild guess: Pulling those smarts out of their heads and turning it into something compelling for your customers and prospects has proved to be shockingly difficult.
Our team (gently) yanks that knowledge out of their heads and then spins it into content that ignites and drives your brand dialogue. We’re relentless advocates for your customers, creating content that they want to consume.
When you can’t find the words
Blog posts, eBooks, video, Story Streams, slide decks, podcasts—whatever we can dream up—starts with putting down our thoughts. The act of writing brings a great idea to life. Until that happens, it’s just a wild idea spiraling in one ear and out the other.
We invent the breakthrough idea, write it, design it and turn it into something that may or may not be completely street legal.
Totally beyond words?
Content creation can’t happen in a vacuum. It has to be intertwined with the strategies for content experience and content distribution. So we’re not just pounding away on the keyboard like that cat GIF (yeah, you know the one). We’re thinking strategically about how the words we’re slinging will be received by the most important people in the world—your customers.
The humans behind the keyboard
We’re slightly tyrannical about how we hire writers. Our team is made up of people who go way beyond delivering grammatically correct, well-punctuated copy (but you don’t want to get in the middle of one of our Oxford comma set-tos). We hire writers who make the complex simple. Who write with confidence. Who touch a nerve.