Fueling the Brand Dialogue
Promoting and distributing content
We’re inviting your customers and prospects into the conversation.
That means getting the right content in front of the right people through the right channel at the right time. For every business, that’s going to be different.
The good news is that we have some go-to moves, some tricks up our sleeves and a tried-and-true strategic framework to help us design the right distribution approach for you so that your future clients see the brilliant content we help you create.
Social media, of course!
Yes, you need to be on social media. No, you don’t need to be on every new platform that comes along. And you certainly can’t go rampaging forward without a plan.
We can help you create that strategy. And then, if you’d like, we can help you execute that strategy, including concepting, designing and managing paid campaigns.
The unsexy-but-really-important world of email
Every few months, the latest hare-like social media pops up, while tortoise-like email just keeps on keepin’ on.
The great thing about email is that you can’t get Zucked over when some social media behemoth changes its algorithm. With email, you own access to your audience—as long as you deliver high-quality content, they’ll keep inviting you into their inbox. We can develop the strategy. We can create the content. We can design the email. We can run the program.
Media relations: your credibility supercharger
When your content is published in a well-respected industry outlet, not only are you reaching the audience they’ve built, you’re standing on their broad, credibility-infused shoulders.
We’ll get you there. We create thought leadership content for your byline, then we pitch it to our BFFs (the editors who call the shots). Poof, you’re published.