Your consultants are pushing you to be more active on social media, pushing you to engage your audience, pushing you to try all these new channels. But none ever really takes off; it seems like you’re missing something.

And that something is very likely Content (with a capital C!).

If you don’t have robust content creation and curation, those new emerging online channels – your Twitter feed, your Facebook page or maybe even your Pinterest page – are going to be more barren than late night TV. And the audience might not ever come back if you don’t give them a compelling reason to do so.

The folks at UK-based Content+ have put together an infographic with some great stats about the value of content. But more important than all of the cold-hard numbers is the concept that content is the lifeblood of online marketing.