If you’re having a hard time discerning which newly-christened social media guru isn’t full of crap, Facebook is riding in to the rescue. Techcrunch reported this week that the social media giant has created a Preferred Marketing Developer program, an add-on to their Preferred Developer Consultant program.
The program certifies high quality developers of apps and page management, ads, and Insights tools and services. Techcrunch points out that there are plenty of “high quality freelance consultants, service providers, and tool developers that aren’t on the list. Just because someone isn’t “approved” doesn’t make them a scam artist.” But it should give marketers some comfort level.
The upside for Facebook is that brands are more likely to have a positive experience marketing their products or services if they get a top-notch developer. And the better the experience, the more marketing dollars that will flow to Facebook.