Frequently Asked Questions

We work best with mid-sized B2B companies ($10-$100 million in revenue) that have complex offerings and long sales cycles. We’ve worked with our share of Fortune 500 companies in the past, and came to realize that we prefer working with companies that move more nimbly, and for whom we can deliver a bigger positive impact. Read more about our ideal client.

This is the crux of our job—to extract the knowledge out of your team’s brains and ultimately transform it into compelling, high quality content that your audience will devour.

To work at Scribewise, you must be intellectually curious, always excited to learn new things. We may not have all the answers, but we do have all the questions. Our work together starts with our interactive kickoff session, during which we’ll run your team through a 53-question agenda. We bring a journalistic approach to asking the right questions to learn about new topics so that we can distill the complexity and create compelling, credible content for you. While we develop Core Content or Sustained Content Marketing for your organization, we’ll conduct interviews and continue researching along the way.

We’re doing you a disservice if we dive straight into executing your strategy; you’re paying us for our strategic brains, so let’s use them. Your strategy is likely very good, but we want to be additive to it when possible, and always develop an understanding of the “why” of your strategy so that we can be as effective as possible in maximizing results.

As mentioned above, we start off each engagement with a 3-4 hour interactive kickoff session. We’ll interview your CEO, head of Sales, head of Marketing, and possibly some other key leaders/voices from across the organization. We cover 53 questions that help us to achieve these five goals:

• Understanding your business
• Understanding your industry
• Understanding your audience
• Understanding your marketing
• Understanding our relationship

This discovery session gives us the material we need to build your messaging platform.

Clients hire us to provide perspective, experience and skills they feel they need more of. So the bulk of the responsibility for making our relationship succeed falls on us. But we can’t do it without you.

We need your team’s expertise and attention, especially early on, when we’re collectively doing the heavy lifting of building the foundation. Your CEO and head of Sales need to be involved in this upfront work, so that requires blocking out 3-4 hours for our Day 1 kickoff session, and they both need to be involved for approximately an hour per month after that, depending on your organization’s structure and approval process. Various SMEs will need to set aside time for 30-minute interviews to provide their expertise as part of the content creation process.

We also recommend meeting with your marketing team for a once-a-week 30-minute check-in, and of course your marketers need to manage your approval process.