Welcome to another edition of the Friday Afternoon Timewaster, where we pull together the week’s most interesting and relevant news that marketing and PR professionals shouldn’t miss.
Read these articles this afternoon instead of gazing out the window wishing you weren’t sitting at your desk. At the very least, you’ll look like you’re working, and you might even learn something you can use.
1. Content Marketing Institute gazes into their crystal ball
Holy moly. It’s August and we’re already talking about what’s going to happen in 2017. CMI posted “The Biggest Content Marketing Trends in 2017” to remind us all how much work we have to do. The article is a look at where many enterprises are focusing their efforts in the coming year, which you should use to build your priorities–even if you’re not an enterprise marketer.
“This Is Your Life, Brought to You by Private Equity” is another foray into a more interactive content experience from the New York Times. They’ve managed to help us understand private equity as it relates to our everyday lives. We’re including this not because of the subject matter, but because of the interactive, visual way the Times helps the reader to consume information. If you’re trying to explain something complex, a visual, interactive experience might be the way to go.