Welcome to another edition of the Friday Afternoon Timewaster, where we pull together the week’s most interesting and relevant news that marketing and PR professionals shouldn’t miss.

Read these articles this afternoon instead of gazing out the window wishing you weren’t sitting at your desk. At the very least, you’ll look like you’re working, and you might even learn something you can use.

1. Content Marketing Institute gazes into their crystal ball

Holy moly. It’s August and we’re already talking about what’s going to happen in 2017. CMI posted “The Biggest Content Marketing Trends in 2017” to remind us all how much work we have to do. The article is a look at where many enterprises are focusing their efforts in the coming year, which you should use to build your priorities–even if you’re not an enterprise marketer.

2.Instagram > Snapchat

Instagram basically ripped off Snapchat’s Stories feature this week and released their own version of it. What’s great is that Instagram’s features is much easier to use than Snapchat’s, as explained in “Everyone says Instagram Stories copied Snapchat – but it’s got a killer feature.” So even if you’re not really into the idea of Stories, you probably can’t help but at least check it out.

3. NYT wows with content experiences

“This Is Your Life, Brought to You by Private Equity” is another foray into a more interactive content experience from the New York Times. They’ve managed to help us understand private equity as it relates to our everyday lives. We’re including this not because of the subject matter, but because of the interactive, visual way the Times helps the reader to consume information. If you’re trying to explain something complex, a visual, interactive experience might be the way to go.

4. When it comes to content marketing, KISS

If you just read CMI’s predictions for 2017, you know that marketing has gotten super complicated. In “If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity,” the folks at The Content Standard explain how they succeeded in growing and nurturing an audience of their own. It’s one part how-to and one part case study on moving your audience to the core of your marketing.

5. Facebook tackles clickbait. You won’t believe what happens next!

Clickbait, be gone. Facebook is finally changing their algorithm to filter out annoying clickbait articles that your relatives are sharing right now. Read about it in “Facebook Warns: Stop With the Clickbait Headlines.”