When people feel under the weather, have a persistent pain, or are worried about their health for some other reason, they turn to the internet for answers. That’s not just us saying it – a Google survey showed that 77 percent of people go online to find answers to their health questions.
They search online because it’s easier than traveling across town to see the doctor. But there’s a problem with healthcare consumers turning to the internet, and it’s no secret – there is a lot of suspicious and even devious healthcare information out there.
While this can seem daunting, and some healthcare institutions might even consider it unseemly to participate in this world, we believe it is best viewed as a call to arms: Healthcare providers are duty-bound to help patients in their community better understand how to be healthy.