Insurance can be a pretty dry industry to work in, but not when your client has a game-changing message to share.
Altus Partners is a property and casualty insurance brokerage with a different way of doing business. Rather than take a commission on the insurance they sell, they charge a flat fee. This eliminates the inherent conflict of interest between brokers and their clients, and frees them to offer objective insurance and risk management advice.
The message Altus Partners has to share is one that has the power to help them become well-known in the industry—but they had a difficult time finding the right partner to tell their story. They turned to Scribewise for our expertise in storytelling and deep insurance experience.
A Strategy to Elevate the Brand and Deliver the Right Message
We became the agency of record for Altus. Our team started with strategy and message development to ensure Altus was telling the right story in the right way to not only their prospects and clients, but the insurance industry as a whole. A new website and marketing collateral followed, before we launched a thought leadership and content marketing strategy aimed at mixing helpful blog content with carefully placed thought leadership that positioned the CEO and managing directors as experts in their field.
To further reach the industry and prospects, we developed advertising campaigns aimed at creating brand awareness, not just for Altus, but for their ahead-of-the-curve approach to an industry unwilling to change.
Altus Partners provides comprehensive property and casualty insurance and risk management services for corporations, individuals and families throughout the U.S. and around the world.