Normally, Vice Magazine isn’t your go-to source for B2B information and thought leadership. But every now and then they’ll weigh in on a B2B topic with their usual edgy take.

This week, playing off the Mad Men finale, they took a look at the future of advertising, and whether content marketing will play a role.

I, of course, believe the answer to that is yes, and was fortunate enough to have my thoughts included in their article.

The article looked at the fine line of whether publishers that embrace native advertising and brand content, and whether that was ethical. I told reporter Aaron Taube, in part, “People are looking for a good story, and for consumers, brands are where more and more good stories are coming from.”

Click here to read the full article.

The article also includes quotes from the Content Marketing Institute’s Joe Pulizzi and The Awl cofounder Choire Sicha.