Pinterest is blowing up faster than you can say “Facebook IPO,” but it’s still a mystery to so many marketers. Tens of millions of people are on it, and it’s growing by leaps and bounds. Should we be on it? What should we be doing there?
For any business with a visual offering – retail, restaurants, etc. – Pinterest is a great channel for you to be marketing through. Especially if you;re after afemale demographic – women of means are the demographic most addicted to Pinterest – the male demographic has come up some since this was created in February, but it’s still a 2-1 split between women and men.
As with any social network, you need to dive in and figure out how to make it work. Don’t worry, it won’t bite. For some guidelines, check this infographic from MDG Advertising.