Is Your Content Trustworthy? [from Content Marketing Insider]
BY Scribewise
September 8, 2014

The reason to embrace content marketing is not because you read somewhere that it’s the hottest thing going. The reason to embrace content marketing is because you realize a need to build trust with your audience, and you understand that audience-focused content is the best way to do that.

In my most recent blog post for MediaPost’s Content Marketing Insider, I examine what it takes to create trustworthy content. Please head to MediaPost to read the full article

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