Selling happens online: Audiences exposed to brand messages on LinkedIn are 6x more likely to convert.

And because LinkedIn users tend to interact more with individuals than brands, it pays to put your smart subject matter experts front and center—whether that’s you or one of your colleagues.

Executive Activation is Scribewise’s program to help you supercharge your LinkedIn game. View our free, ungated guide, “How to Fuel Social Selling with Executive Activation,” to learn more about:

• Do’s and don’ts for updating your LinkedIn profile
• The latest updates to the LinkedIn algorithm
• How best to share curated content from other sources
• How to boost your LinkedIn presence through smart content