The Marketing Week in Review is our roundup of the most interesting and relevant news you need to know about in content, public relations and marketing. We’ve sifted through articles and articles from the past seven days so you don’t have to. Read on…

1. Getting found gets complicated
Google’s search engine results pages (SERPs) continue to change. Last year, the search giant ditched paid ads on the right rail. Now, fewer results appear, and they’re often a mix of text links, images, products for sale, map results and Knowledge Graph information. This means if you’re vying for a top spot in a search result, you’ll have to keep up with Google. Take a look at this infographic from MarketingProfs: “How Google Search Has Changed in 2016.”

2. What it takes to be a content marketer
This week, LinkedIn and Curata released a report on the content marketing landscape. It contains data on changing roles within marketing departments, where most of the content marketing jobs are, qualifications to become a content marketers and keys to a successful content marketing program. Read the summary and download report: The Ultimate Guide to a Content Marketing Career.

3. Native takes over
No one likes a pop-up or interstitial ads…that’s why ad blocker usage is climbing. Some companies are figuring out ways around this with native advertising, which is going to grow a lotin the next five years, according to a report by Business Insider. This means, as consumers of content and denizens of the internet, we’ll be seeing more in-feed social ads, sponsored content and native display ads. Read “Native ads will drive 74% of all ad revenue by 2021.”

4. The latest from Scribewise
Here’s what you may have missed this week: