Welcome to the Marketing Week in Review, where we pull together the most interesting and newsworthy articles from the world of content, PR and marketing over the last week.
1. CMOs on LinkedIn: You’re Doing It Wrong
Most B2B business leaders have realized that LinkedIn is a more valuable social network than the others, most CMOs on LinkedIn aren’t using it for more than brand building. In “CMOs Fail To Go Beyond Brand Awareness on LinkedIn,” Kristina Jaramillo reviews several CMO’s plans for LinkedIn and uncovers that they’re focusing too much on the top of the funnel content and superficial leads when LinkedIn gives them the tools to do more.
2. Reduce, Reuse, Recycle
Writing good, high quality, useful, audience-focused can be time-consuming. If you’ve spent a lot of time on a long form blog post, whitepaper or eBook, you should get as much mileage out of it as you possibly can. “How to Atomize 1 Killer Piece of Content Into 10” outlines exactly how to take one piece of content and use it over and over again to reach a wide audience across a bunch of different channels by way of a case study. This should be required reading for anyone beginning to plan a content strategy for 2017.
3.Google Might Help You Give Up that Adblocker
Besides slowing a site’s load time, digital ads are annoying because they often interrupt you in the middle of an article. These interstitial pop-up ads force you to stop what you’re reading and find a tiny “X” or “Close” link before you can continue reading—a task that is even more frustrating on mobile. Well, Google’s going to start doing something about that. In 2017, they’ll include pop-up ads in their ranking factors to try and give people the best content that’s easiest to consume, as reported in “Google will punish sites that use annoying pop-up ads.”