Welcome to another edition of your Marketing Week in Review, a rundown of some important news in the world of social media, content marketing and PR. This week we’ve got some bad news for Facebook video and some good news for content marketers and PR professionals.
1. Facebook to Video Ad Buyers: Sorry ¯\_(ツ)_/¯
If you spend money buying video ads on Facebook, you might be interested to know that Facebook recently realized they’ve been overinflating the average time spent watching videos by 60 to 80 percent for the past two years. It’s not surprising that some large ad-buying agencies are pretty upset with Facebook, who initially released that information quietly, along with a corrected metric. Read “Facebook Overestimated Key Video Metric for Two Years.”
2. Wait For It…
Content marketing and the right distribution strategy can draw prospective customers to your website. But another benefit of a strong content program is building SEO value over time. “Over time” is the key here. A boost in traffic from SEO won’t happen over night, but it’ll benefit your brand several months after you start content marketing. Kerry Jones explains how you can build value over time with “This Major Content Marketing Benefit is Worth the Wait.”
3. We’re in the “Trust” Business
The term “public relations” sometimes gets a bad rap. It might be because PR professionals have a difficult time measuring results. However, the evolving world of digital marketing means that content and technology can help redefine how PR is used and how it’s measured. In “The Challenge of Proving the Value of Public Relations Today,” Chris Morrison calls for industry stakeholders to own PR and continue to tout its importance.
4. The Latest from Scribewise
Check out our blogs you might’ve missed this week: