Exciting news for us here at Scribewise! We’ve named veteran journalist Sue Spolan Director of Media and Content.
Sue will be responsible for setting and executing content strategy on behalf of Scribewise clients. She will also play a significant role in media relations for the company’s clients.
“Having Sue join the team is quite a coup for us,” said Scribewise President and Founder John Miller. “She has an ability that all great journalists and marketers have – to tell compelling stories. Our clients will benefit from her ability, her experience and her deep understanding of just-emerging marketing tactics and strategies.”
Sue’s career has spanned both journalism and marketing; she has worked in broadcast, print and online journalism, as well as marketing for Fortune 500 companies. She has worked for more than a decade as a radio director and writer for National Public Radio, and most recently served as Innovation and Jobs News Editor for Flying Kite Media in Philadelphia. She has also worked as a radio and television producer and as an editor for the Philadelphia City Paper.
Her marketing credentials include work for companies such as Johnson & Johnson, CertainTeed, University of Pennsylvania Health Systems, Urban Outfitters and the Philadelphia Mural Arts Program.
“This is an exciting time to be joining Scribewise, a leader in the still-emerging content marketing space,” she said. “The content barrier has been broken and forward-thinking businesses are now acting as publishers. Scribewise combines experienced journalists with marketing savvy to help them succeed.”
Sue is a frequent lecturer on marketing at Drexel University’s Baiada Institute.
Based in Center City Philadelphia, Scribewise serves as the content creation engine for organizations, developing and executing content marketing strategies. The company has a team of experienced journalists and marketers that delivers high quality brand-focused content to enable businesses to drive greater engagement with their core audiences. For more information go to www.scribewise.com.