Our Process and Pricing
We can get you where you want to go. This is the path.
Companies often come to us raring to go, and wondering how fast we can start creating content and running campaigns. We’ve done that enough to realize that there is a better way. Slow is smooth and smooth is fast, meaning that if we go slow in the beginning and put all the proper pieces in place, we’ll ultimately reach your goals faster. We have intentionally designed this process to reach success as soon as possible.
If you’re ready to engage Scribewise for an all-in marketing program, we recommend budgeting in the neighborhood of $150,000 for the year. If you’d rather work together in smaller bites, we get it. You don’t have to sign up for the whole program right now. But this is definitively the proper order to do things.
- Strategy Alignment and Development
- Messaging Development
- Core Content Development
- Sustained Content Marketing
Step 1
Strategy Alignment and Development
$12,500
We’ll begin our relationship with this strategic engagement. Priority one is understanding your business goals. The second goal of this engagement is to identify your ideal future customers. By defining both, we can build the strategy to help you reach the business outcomes you want.
We’ll kick things off by interviewing your team. This interactive half-day meeting should include your CEO, head of Sales, head of Marketing, and possibly some other key leaders and voices from across the organization.
After this kickoff, we’ll conduct competitive and contextual research, including interviewing some of your customers to understand what is important to them. When we’re done, you’ll get a customized marketing plan identifying ideal customers and the best channels for reaching them.
Step 2
Messaging Development
$12,500
Of course, you won’t get very far without a compelling narrative. In this phase of our relationship, we’ll focus on messaging—creating the story that grabs prospects’ attention and makes your competition wish they’d thought of that.
This builds off the research and interviews we’ve done in the Strategy Alignment and Development. We’ll keep talking and probing, and please, send us whatever marketing materials you already have—we will dig in to all of it. We consider what you stand for, what the competition is doing and what the customers are yearning for.
We’ll deliver you that attention-grabbing, go-to-market story along with an actionable content plan.
Step 3
Core Content Development
$30,000 – $75,000
In some cases this may mean a new website or microsite. It could mean a variety of gateable assets like eBooks or Story Streams (here’s a cool example), or a library of videos and blog posts. Whatever we’ve determined in the Messaging Development phase, this is the phase where we write, design and develop these vital pieces.
Our content team will spend time with your subject matter experts going deep on key topics we’ve identified. It’s our job to pull their smart thinking out of their brains so that we can turn it into the content that will thrive in the marketplace.
Step 4
Sustained Content Marketing
$10,000+ per month (plus paid advertising spend)
The best way to reach your business goals is to have a sustained presence in the market. Our ongoing work consists of a combination of strategic counsel, new content creation, distribution and analysis.
During this implementation phase, our brains remain turned on. We’re always analyzing what’s working and can act quickly to create new content to support what’s working, helping you to deepen your targeted customer-facing conversations.
Strategy Alignment and Development
$12,500
We’ll begin our relationship with this strategic engagement. Priority one is understanding your business goals. The second goal of this engagement is to identify your ideal future customers. By defining both, we can build the strategy to help you reach the business outcomes you want.
We’ll kick things off by interviewing your team. This interactive half-day meeting should include your CEO, head of Sales, head of Marketing, and possibly some other key leaders and voices from across the organization.
After this kickoff, we’ll conduct competitive and contextual research, including interviewing some of your customers to understand what is important to them. When we’re done, you’ll get a customized marketing plan identifying ideal customers and the best channels for reaching them.
Messaging Development
$12,500
Of course, you won’t get very far without a compelling narrative. In this phase of our relationship, we’ll focus on messaging—creating the story that grabs prospects’ attention and makes your competition wish they’d thought of that.
This builds off the research and interviews we’ve done in the Strategy Alignment and Development. We’ll keep talking and probing, and please, send us whatever marketing materials you already have—we will dig in to all of it. We consider what you stand for, what the competition is doing and what the customers are yearning for.
We’ll deliver you that attention-grabbing, go-to-market story along with an actionable content plan.
We’ll kick things off by interviewing your team. This interactive half-day meeting should include your CEO, head of Sales, head of Marketing, and possibly some other key leaders and voices from across the organization.
After this kickoff, we’ll conduct competitive and contextual research, including interviewing some of your customers to understand what is important to them. When we’re done, you’ll get a customized marketing plan identifying ideal customers and the best channels for reaching them.
Core Content Development
$30,000-$75,000
This is where we create the foundation of your content marketing program.
In some cases this may mean a new website or microsite. It could mean a variety of gateable assets like eBooks or Story Streams (here’s a cool example), or a library of videos and blog posts. Whatever we’ve determined in the Messaging Development phase, this is the phase where we write, design and develop these vital pieces.
Our content team will spend time with your subject matter experts going deep on key topics we’ve identified. It’s our job to pull their smart thinking out of their brains so that we can turn it into the content that will thrive in the marketplace.
Sustained Content Marketing
$10,000+ per month (plus paid advertising spend)
The best way to reach your business goals is to have a sustained presence in the market. Our ongoing work consists of a combination of strategic counsel, new content creation, distribution and analysis.
During this implementation phase, our brains remain turned on. We’re always analyzing what’s working and can act quickly to create new content to support what’s working, helping you to deepen your targeted customer-facing conversations.
