We get asked this a lot: If we write great content and put it on our website, how will anyone know that it’s there? GASP! What if no one sees it!?!?!

And we always say don’t worry – there are easy ways to promote your content, and if it’s truly good and delivers value to the audience, you’ll begin to gain an audience. The tactics include optimizing the keywords in your post, syndicating your content through RSS and bookmarking it on sites such as Reddit and StumbleUpon and, of course, proactively sending it to your customers and prospects.

The infographic below (from Divvy HQ – thanks!) makes it much easier to follow the steps to promoting your content. Print this out, keep it on your desk … and follow it!

See that? Problem solved.