Public Relations

Winning in the attention economy

PR is one of the best ways to build your brand. But … PR has changed—a lot. Media companies have slashed staff. Journalists’ attention spans stretched beyond the breaking point a few years back. So, how are you supposed to get them to focus long enough to cover your company? How do you break through and garner interest?

Two ways: great stories, and great media relationships.

Stories that make journalists sit up and take notice

Reporters and editors today need content, but they can’t just throw any old gibberish up on their website.These media outlets–the ones you’d be proud to be featured in–are looking for high quality content.

This is where we come in.

We create high-quality, journalistic content for our clients that editors are clamoring for. Because we’ve been at this for quite a while, we’ve built up trust with our friends in the media; they know the content we send them will be something they can proudly publish on their media properties. They trust us. And that means we have a higher-level, trust-based relationship with the media we pitch.

We think that’s a pretty good approach to getting our clients the attention they deserve.

Thinking about thought leadership

We don’t believe in random acts of PR, those seemingly out-of-the-blue stories that land in the press without any real planning or purpose. We’re looking for something a little more strategic, something that helps the business grow.

We believe in creating an ongoing program that establishes a thought leadership position for you—a platform that positions you as smart and trustworthy in the eyes of your customers and prospects.

We’re guessing you have smart people on your team. We’re also guessing they’re way too busy to write and place media-worthy content. Don’t fret, we got you. Through the years, we’ve gotten really good at pulling the brilliance out of the heads of smart people and getting it down on paper … err, our laptops. We make it easy, efficient and pain-free for your SMEs.

The result is strong, clear and easy-to-digest content written to media specs. That means your intelligence is on display for all the world, and that our media contacts are sure to take it and run with it.

Our goal is to create trust between you and your customers. When you work with us, you move to the top of your industry’s list of big thinkers—and your customers can’t help but trust you.