The POV Marketing Model is our structured Thought Leadership approach. It’s centered on your industry Point of View – your long-term vision for the industry. We create three levels of communications around the POV – Market Actions, Market Commentary and Milestone Announcements. We work with you to create content that drives each of these levels.
Market Actions are significant efforts that impact the industry – this could be a symposium, a client conference or a whitepaper series. These big picture efforts help to position your company and your SMEs as thought leaders.
Market Commentary is participation in the ongoing industry conversation through blog posts, social media and media placements. Our media relations team has great connections across the media landscape, and a reputation for delivering our editor friends high quality content. Honestly – it isn’t unusual for them to come to us looking for story ideas.
Milestone Announcements are transactional releases that we tie back to your Point of View. Your established POV gives these announcements a greater resonance in the marketplace by demonstrating your commitment to that POV. These are important because they show momentum, but they’re also the lowest tier of the PR ecosystem and, sadly, where most of our competition spends all their time and energy. Sigh.
Our goal is to create trust between you and your customers. When you work with us, you move to the top of your industry’s list of big thinkers – and your customers can’t help but trust you.