If there’s one thing content marketers are lacking these days, it’s time.

We’re all very busy, often juggling multiple responsibilities and wearing many hats within our organizations. We know that content marketing is important, but we don’t always have the luxury of endless time to brainstorm and write creative and compelling content on a regular basis.

That’s where repurposing existing (and user-generated) content comes in handy.

When you’re short on time, try these four tactics to keep your content marketing program strong:

1. Breathe new life into a post from the archives.

Remember that people who are newer to your audience may not go back into the archives and read every piece of content you’ve ever created (and I bet you have some amazing content from way back when!) Consider finding the posts you’re most proud of and republishing them with a new angle or updates to the content. Is the post evergreen? Try simply republishing it with a new headline and a note: “This post was originally published on X date.” Your audience won’t mind; in fact, it might even inspire them to dig a little deeper into the archives to explore your older content further.

2. Turn list posts into individual posts.

I love a good list…and if you work in content marketing, you likely do too. List posts are especially great because each bullet point on the list can often stand alone and be elaborated on to create a full post. Take this Scribewise post I wrote last month about proving content marketing ROI to the boss: the post contains five different points, all of which could be turned into five separate posts. Because the foundation of the post is already there in the short list blurb, it’s often easier (and quicker) to get started with writing when you already have something down on the page.

3. Combine several related posts into one all-encompassing guide.

Have a bunch of great posts around a certain topic that you’ve published over the years? Pull them all together in one post where you simply link out to each of those other posts. For example, if I managed a blog about public relations, I’d likely write pretty often about pitching journalists and media relations. I could take all of those posts and package them together into one “ultimate guide to media relations” and link out to all of those great resources. Now, not only have you saved time, you’re also driving traffic to multiple older blog posts!

4. Leverage the comments section of your website or blog to create a new post.

The term “user-generated content” is hot right now, and for good reason. Think about it this way: the people who love your company are your fans and brand ambassadors. And guess what? They are out there creating content for you whether they are participating in the comments section of your blog, sharing photos on Instagram or using your hashtags on various social media sites. There are so many ways to leverage that content, but here’s one idea: take a look at one of your most popular and commented on posts. Gather up 5-7 thoughtful, smart comments from that post and turn it into a response piece featuring members of your community. Now, you’re creating even more brand loyalty by turning the spotlight on your audience and you’re saving the time and energy of creating completely new content from scratch.

Have other ideas for repurposing content to save time? Share them in the comments below!

Jessica Lawlor is a public relations professional and freelance writer in the Philadelphia area. Her work has been published on Ragan’s PR Daily, Muck Rack, Brazen Careerist, Mediabistro, Business Insider and AOL Jobs. She blogs at JessicaLawlor.com about getting gutsy- stepping outside your comfort zone to reach your goals and live a life that makes you truly happy. Connect with her on Twitter.