Exactly where marketing is headed is very much a mystery. There are a lot of opinions and a lot of debate. Here at Scribewise, we believe that this era of preference marketing demands that brands demonstrate to their customers that they care; this is the only way to build trust.

And, as you likely know, we believe a well-executed content strategy is the best way to build this trust.

I was thrilled to be invited to share some of our thinking with The Wharton Future of Advertising Program‘s Advertising 2020 Project.

You can read the original post, Advertising 2020: A Matter of Trust, here.