Our journalistic curiosity drives our discovery session with you. It’s all about the questions we ask, and the way we uncover your organization’s stories. We’re certainly not the first people to suggest you “start with why,” but we do promise to pound the table to keep pushing and find the right answer.
Why is the starting point of your strategy. Asking why – and answering the question – ensures goals are enunciated and understood. With this foundation established, we can begin to design the best strategy to accomplish them.