With our 40+ combined years of working with technology companies, we’re comfortable digging in to the details of how your solution works, the problem it solves for the customer, and how best to tell that story. Technology purchase decisions are not made lightly, and that makes it imperative that you earn the prospects’ trust.
Despite this, descriptions of technology services and products tend to be inward looking. Engineers focus on features rather than benefits, the “what” rather than the “why.” In other words, not what people outside your walls are looking for.
Unlike most agencies, we come at this from the other direction. Before we can tell your story, we need to understand your audience – their wants and habits, what keeps them up at night and what they really don’t care to spend any time working on. Once we know the audience, we can uncover and unleash the expertise your company has, creating content that changes the game – content that tells your prospects what they need to know, not simply what you want to tell them.