Webinar: Bringing Emotion to B2B Content
December 1, 2015
Found in Content Creation
Here at Scribewise, we’re big proponents of making content as accessible as possible for the audience. For B2B marketers, that means we need to have a willingness to step outside of the uptight box of logic in which we typically operate. It means we need to be willing to risk a little and bring some emotion to our marketing.
Studies show that emotion spurs buying – yes, even in the world of B2B.
With that in mind, we’re excited to be partnering with SEMRush on Monday, December 14th at 2 p.m. (EST) for the webinar Bringing Emotion to B2B Content.
In this one-hour webinar, we’ll cover:
- The science behind emotional content
- How to create emotion when you’re selling widgets
- The role of UX in creating emotion
- Which emotions are right for your business?
- Examples of emotional B2B content