Here at Scribewise, we’re big proponents of making content as accessible as possible for the audience. For B2B marketers, that means we need to have a willingness to step outside of the uptight box of logic in which we typically operate. It means we need to be willing to risk a little and bring some emotion to our marketing.
Studies show that emotion spurs buying – yes, even in the world of B2B.
With that in mind, we’re excited to be partnering with SEMRush on Monday, December 14th at 2 p.m. (EST) for the webinar Bringing Emotion to B2B Content.
In this one-hour webinar, we’ll cover:
- The science behind emotional content
- How to create emotion when you’re selling widgets
- The role of UX in creating emotion
- Which emotions are right for your business?
- Examples of emotional B2B content