During the downtime of the Thanksgiving weekend, I did some thinking about how Scribewise can take its content strategy to the next level. We’ve spent the last couple of weeks having internal discussions, talking about where we want to go and what the audience wants to see from us.  I hope you’re doing the same as you look ahead to 2014; with content now clearly the most important aspect of marketing, we all need to up our game.

Our goal is to deliver value to the audience (that’s you) – to deliver Youtility. We feel we’ve done that in 2013 (please let us know in the comments if you agree or disagree!), and the metrics prove that out – our traffic has almost quadrupled since January, and it’s paid off with some great conversations and connections, a more robust sales funnel, and even some new clients.

Of course, we have to continue the momentum and continue to grow. To do that, we’ll be focusing on drilling down more deeply into some of the emerging areas of marketing, and also be looking to bring you more types of content – video, infographics and more. Details to come.

So, what are you going to do?

It depends, of course, on your assessment of where your organization is at right now.  Here are some questions you should be asking:

  • Are you happy with your content strategy and how you’re executing? Is traffic growing?
  • How are you performing on the other KPIs you’re tracking?
  • Are you just starting out, and unsure of what you can actually accomplish?
  • Do you need to focus on finding a more consistent rhythm and upping the quantity you deliver to your audience?
  • Is your quality lagging and need a boost?
  • Do you feel like your content is of high quality but your distribution and syndication strategy is failing?
  • Are you getting good feedback?
  • Are you moving prospects through the sales funnel?

These questions are just the starting point, and I hope you’re having the conversation. Even if
you’ve bought in to content marketing and have launched a content strategy, we all need to keep pushing forward. Everyone is getting into content – Demand Media reports that 78 percent of CMOs believe custom content is the future of marketing. That means a lot of competition, and that means your organization needs to excel.

As 2013 draws to a close and the New Year beckons, it’s time to reassess. Where will you take your content in 2014?