Quite possibly the most rapidly adopted social sharing tool to date, Vine burst on the scene at the end of January 2013. Owned by Twitter, the app, available for iOS, is a vehicle for creating six second videos that loop endlessly.

Just six seconds? How can that possibly work? How does one tell a story in such a short time? Turns out, Vine is a game changer. Brands are all over it, from Urban Outfitters to Trident Gum. Even Robert DeNiro is getting in on the action.

Spend some time exploring user content and it may well modify the way you think and communicate. Vine itself is a mobile property, and does not have much of a web presence. The home page seems to be nothing more than a link to download the free app on iTunes, but on closer inspection you see links across the bottom leading to the blog, help, jobs, contact and legal stuff.

Those of you who do not own Apple mobile products can still enjoy many Vines through Twitter, since it’s possible to share the rapid fire videos on the parent site as well as on Facebook. A lot of websites have popped up to assist in telling the Vine narrative. Vinetrap, for example, lets you see dozens of brief videos at once.

A lot of Vine posts are silly and trite, featuring the bread and butter of social sharing: babies and pets. That’s content for you. Most is forgettable. But here and there you find brilliance. You see the world through millions of eyes.

Download the app and you are immersed in thousands of moving pictures from the world over. There are the usual entries from adolescents (and the prolific Andy Milonakis, who at 37 is more teen than most twenty years his junior).

Now you are in Tokyo.