If you talk to a CMO, odds are she’ll tell you that her company is embracing content marketing. It’s all the rage, and most organizations are at least dipping their toe into these new waters. However, there’s a problem – well over half of marketers say they’re content marketing isn’t very effective.
When your content marketing effort isn’t yielding the results you expect, it can be mystifying. It seems like you’re doing everything right, and you just can’t figure out where you’re going wrong. However, the answer is probably not all that mysterious; there are some very common obstacles that marketers bump into on the road to content marketing success. That’s the topic of my most recent article for MediaPost’s Content Marketing Insider.