Corporate Synergies:Turning Thought Leadership into Business Growth

Corporate Synergies is a national insurance and employee benefits brokerage and consultancy with offices along the east coast. The company grew aggressively after being founded in 2003, and then hit a snag. They needed to showcase their superior approach and deep understanding of the industry, but couldn’t turn their intellectual firepower into content that would garner attention and lead to new business growth.

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Global Citizens Association:Creating the Travel Health Content Niche

The Global Citizens Association exists to educate world travelers, enhance their understanding of other cultures, and help keep them safe while traveling. But traditional public relations didn’t work in their efforts to widen their reach – they slipped between the cracks of traditional health and travel journalist beats. Rather than try to fit into the media’s preconceptions, they decided to set off in a bold new direction and bypass the media.

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