Posts by John Miller
Your Story is Your Strategy
Dōmo arigatō, Mr. Roboto: How to Use AI to Market to Humans
Dōmo Arigatō,Mr. Roboto:How to Use AI To Market to HumansA 15 minute read01. Don’t Be Scared of the Robots02. A Couple Important Caveats03. Understanding Your Audience04. Content Creation, Sort Of05. Brainstorming That Jolts Your Synapses06. Iterate Faster and...
Don’t Obsess About the Competition
Remember when your mom said, “Well, if Jimmy jumped off the Brooklyn Bridge, would you too?” Mom’s message was spot on for marketers, too. Don’t do what other businesses are doing; do your own thing.
Courageous Marketing, Defined—And How to Face Your Fear
We see it every day. Hell, we feel it too. The fear of possibly screwing up, wasting marketing budget and then paying the price for it. Well, we’ve had enough. It’s time to embrace courageous marketing.
Step 1 for Building a Website: Get Your Brand Story Straight
Many content marketing efforts get bogged down in the approval process. Here’s how to create an approval process to keep things humming.
When Content Disappears Into The Black Hole of Approvals
Many content marketing efforts get bogged down in the approval process. Here’s how to create an approval process to keep things humming.
How to Know If You’re an Adolescent Company, and What to Do Next
Businesses get stuck for all kinds of reasons, but if you’re stuck you can’t just throw in the towel. Here’s how to know if your company is in its adolescence and what to do about it.
Understanding the New Buyer’s Journey (eBook)
The Buyer’s Journey has changed. This eBook details how the Buyer’s Journey works today and how marketers can succeed by engaging in content marketing.
