[Webinar Recap] The Power of Perspective: How Thought Leadership Can Humanize Your Brand
By Cassie Drumm
September 16, 2021
What first comes to mind when you hear the phrase, “thought leader”? Lee Price defines a thought leader as a person thinking in public, sharing their expertise, their perspective and their vision for the future.
As part of our Marketing for Humans webinar series, we invited Lee to offer up actionable ideas on building a thought leadership program and nurturing thought leaders.
In the webinar, Lee outlined the different types of thought leaders (beacons, curators and challengers) and why using human voices elevates your marketing strategy. She also shared some wisdom on what makes a thought leader (hint: they don’t have to be a CEO) and how we can encourage others on our team to start speaking up about their expertise and perspectives.